Centre for Communications Excellence

Workshop

Communications

Practical Facilitation Skills

October 2–3, 2025 9:00 am - 12:30 pm Check for more dates available
Online
Cost: $750
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

Whether you work in the public, private or voluntary sector, teamwork has become a critical success factor in achieving organizational results. And a skilled facilitator armed with a diverse facilitation tool kit can ensure that work groups are able to achieve maximum success. Not surprisingly, knowing how to organize a meeting and/or workshop and possessing and applying the skills required to facilitate and guide teams throughout their deliberations and ensure a successful and meaningful conclusion to their proceedings have become increasingly important to all managers and supervisors.

What will you learn?

“Practical Facilitation Skills” will provide participants with the basic skills necessary to design and lead a wide variety of discussions, meetings and/or workshops. Specifically, participants will learn about:

  • Facilitation basics;
  • How facilitation helps groups achieve results;
  • Establishing the foundations for facilitation;
  • Using facilitation in your organization;
  • Understanding adult learning styles and habits;
  • How to design a meeting and a workshop;
  • Tools for generating information and ideas and making decisions;
  • Using visual aids;
  • Managing difficult participants; and
  • How to evaluate a facilitation process.

What will you take away?

  • Workbook
  • Exercises and handouts

Professional Competencies

  • Engagement: Working effectively with people, organizations and partners

Leah Jurkovic, President CEC

Leah has over 25 years of experience working at the intersection of communications, organizational change, and cultural transformation. As a former executive at Colleges and Institutes Canada (CICan), Leah led both the communications and human… Read full bio


Sample Agenda

Activity
Introductions and Workshop Overview
Introduction to Facilitation
Participants will discuss the meaning of facilitation, its value within the organization and be provided with a brief overview of the roles and responsibilities of the facilitator.
How to Design a Facilitation/Meeting
Participants will learn how to design a facilitation/meeting agenda and learn how to use ‘icebreakers’ and the importance of opening, closing and evaluating facilitation processes.
BREAK
Basic Facilitation Skills: Verbal Techniques
Participants will be introduced to some of the basic facilitation skills they will require, including: verbal and nonveral techniques and recording.
Exercise
Based on an illustrative case study that will be provided by the CEC, participants will be asked to develop an agenda and facilitated approach for a meeting.
LUNCH
Basic Facilitation Skills: “Reading” the Group and Consensus Building
This session will investigate the importance of learning how to ‘read’ the group and how to move a group to consensus.
Generating and Organizing Ideas
Participants will investigate the facilitation tools necessary for generating and organizing ideas and information, including:
brainstorming, structured rounds, t-charts, affinity trees, timelines, flow charts, and matrix diagrams.
BREAK
Ranking and Evaluating Ideas

Participants will learn about different approaches for ranking and evaluating the ideas and information generated in a facilitated process.

The discussion will focus on the following methodologies:

Multi-voting; ranking and prioritizing; nominal group technique; force field analysis; quadrant diagram; and decision matrix.
Exercise
Working in small groups, participants will build an Affinity Tree. A representative from each group will present and discuss their Affinity Tree.
Wrap-up and Workshop Evaluation
Participants will have an opportunity for final questions and clarifications on the workshop content and will complete a short evaluation.
Register

A relaxed space where everybody felt free to talk.

Research Scientist, Health Canada

Workshop

Communications

Measuring Communications Performance and Success

March 26–27, 2026 9:00 am - 12:30 pm Check for more dates available
Online
Cost: $750
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

If you do not measure your communications, you will have no idea if your efforts are achieving the results you had anticipated! You will not know which of your communications initiatives should be adjusted, which should be replicated and which should be immediately ended. Monitoring and evaluation is the critical step in determining the success of your communications efforts.

Part of the modern management initiative is a comprehensive focus on results and the requirements to demonstrate and report on performance. The communications function must state the results expected and demonstrate the actual results obtained from the implementation of strategies, campaigns and activities.

What will you learn?

This workshop provides communications professionals with the tools that they require to measure communications performance. Specifically, participants learn how to create results and performance indicators and clearly situate these within a comprehensive performance measurement framework and strategy. Participants also discuss and learn how to:

  • Integrate performance measurement principles and practices into the communications planning, implementation and reporting cycle;
  • Create and incorporate results/outcomes and performance indicators into strategic communications planning and implementation;
  • Design and develop a Performance Measurment Framework, including a comprehensive logic model and associated performance measurement strategy; and
  • Design simple and complex questionnaires, and use formal and informal focus group sessions to meet the information needs of communications practitioners.

What will you take away?

  • Notebook consisting of presentation slides
  • Exercises and handouts

Professional Competencies

  • Excellence: Delivering results

Claude Panneton

Claude Panneton is a former public service executive with over 20 years of communications experience including risk and crisis communications, issues management, strategic communications and oversight of departmental public environment analysis,… Read full bio


Sample Agenda

Activity
Introductions and Workshop Overview
Introduction to Performance Measurement in Communications
Understanding monitoring and evaluation; determining what should be monitored and/or evaluated; setting monitoring and evaluation within the communications planning process.
Building Realistic and Measurable Results/Outcomes
Learning about the theory of “results”; how to build “results” into the communications planning, development and implementation phases; positioning “results” within the behavioral change continuum.
BREAK
Designing Effective and Easy to Manage Performance Indicators
Participants will learn about the essentials of creating practical and cost-effective performance indicators and how to establish baseline data.
Exercise: Using a case study exercise, participants will create a comprehensive outcomes-based logic model. Report back by small groups and discussion period.
LUNCH
The Performance Measurement Framework Defined
Participants will learn about the basic components found within a performance measurement framework and how to adapt and build a performance measurement framework to meet the needs of busy communications professionals.
BREAK
How to design and use Simple and Complex Questionnaires, and Formal and Informal Focus Groups
Participants will learn the ins and outs of designing both simple and complex questionnaires that can be used in a variety of survey formats and with a wide variety of stakeholders and target audiences. Participants will review the research and evaluation opportunities provided by formal and informal focus group approaches.
Exercise: Participants will develop the results, performance indicators and a monitoring and evaluation plan for a communications strategy. Report back by small groups and discussion period.
Wrap-up and Evaluation
Participants will take part in a short wrap-up exercise and complete an evaluation of the course delivery and program.
Register

Thank you very much for your presentation to our national management team. We were so fortunate to tap into your vast knowledge and expertise. We will definitely be back to talk tools and approaches.

Fisheries and Oceans Canada

Workshop

Communications

Measuring Communications Performance and Success

October 16–17, 2025 9:00 am - 12:30 pm Check for more dates available
Online
Cost: $750
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

If you do not measure your communications, you will have no idea if your efforts are achieving the results you had anticipated! You will not know which of your communications initiatives should be adjusted, which should be replicated and which should be immediately ended. Monitoring and evaluation is the critical step in determining the success of your communications efforts.

Part of the modern management initiative is a comprehensive focus on results and the requirements to demonstrate and report on performance. The communications function must state the results expected and demonstrate the actual results obtained from the implementation of strategies, campaigns and activities.

What will you learn?

This workshop provides communications professionals with the tools that they require to measure communications performance. Specifically, participants learn how to create results and performance indicators and clearly situate these within a comprehensive performance measurement framework and strategy. Participants also discuss and learn how to:

  • Integrate performance measurement principles and practices into the communications planning, implementation and reporting cycle;
  • Create and incorporate results/outcomes and performance indicators into strategic communications planning and implementation;
  • Design and develop a Performance Measurment Framework, including a comprehensive logic model and associated performance measurement strategy; and
  • Design simple and complex questionnaires, and use formal and informal focus group sessions to meet the information needs of communications practitioners.

What will you take away?

  • Notebook consisting of presentation slides
  • Exercises and handouts

Professional Competencies

  • Excellence: Delivering results

Claude Panneton

Claude Panneton is a former public service executive with over 20 years of communications experience including risk and crisis communications, issues management, strategic communications and oversight of departmental public environment analysis,… Read full bio


Sample Agenda

Activity
Introductions and Workshop Overview
Introduction to Performance Measurement in Communications
Understanding monitoring and evaluation; determining what should be monitored and/or evaluated; setting monitoring and evaluation within the communications planning process.
Building Realistic and Measurable Results/Outcomes
Learning about the theory of “results”; how to build “results” into the communications planning, development and implementation phases; positioning “results” within the behavioral change continuum.
BREAK
Designing Effective and Easy to Manage Performance Indicators
Participants will learn about the essentials of creating practical and cost-effective performance indicators and how to establish baseline data.
Exercise: Using a case study exercise, participants will create a comprehensive outcomes-based logic model. Report back by small groups and discussion period.
LUNCH
The Performance Measurement Framework Defined
Participants will learn about the basic components found within a performance measurement framework and how to adapt and build a performance measurement framework to meet the needs of busy communications professionals.
BREAK
How to design and use Simple and Complex Questionnaires, and Formal and Informal Focus Groups
Participants will learn the ins and outs of designing both simple and complex questionnaires that can be used in a variety of survey formats and with a wide variety of stakeholders and target audiences. Participants will review the research and evaluation opportunities provided by formal and informal focus group approaches.
Exercise: Participants will develop the results, performance indicators and a monitoring and evaluation plan for a communications strategy. Report back by small groups and discussion period.
Wrap-up and Evaluation
Participants will take part in a short wrap-up exercise and complete an evaluation of the course delivery and program.
Register

Several people made a point of telling me how well the presentation went, how useful it was to them and how well I did, leading the presentation. I frankly owe these kudos to you and an excellent training session. This was, in fact, the first time I have ever delivered a presentation in such formal circumstances. My ability to perform (without nerves!) in front of a high-powered group was entirely due to the learning I received from you at the “Effective Oral Briefings and Presentations to Senior Officials” session in March (2014). So thanks, Josef!

Strategic Communications Advisor, Environment Canada

Workshop

Communications

Internal Consulting & Advisory Skills

February 11–12, 2026 9:00 am - 12:30 pm Check for more dates available
Online
Cost: $750
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

The CEC’s Internal Consulting and Advisory Skills workshop is intended for anyone working in an advisory capacity whether in the public, private or voluntary sector. Account ExecutivesInternal Consultants and Strategic Advisors are usually called upon at a moments notice to provide solution-oriented advice on a wide range of complex and highly-charged issues that require a mix of skills: strategic, diplomatic, knowledge-based and results-oriented. This professional development workshop will provide participants with the insights, techniques and tools necessary to become a sought after and trusted advisor.

What will you learn?

This workshop will help those working in an advisory capacity to learn new skills and techniques in the following areas:

  • Learn how to incorporate strategic and critical thinking stratagems into the advisory function;
  • Determine how to build trust and create reputational capital with clients;
  • Acquire the communications skills necessary to successfully advise diverse clients and client groups;
  • Understand and appreciate the nature and scope of the advice that clients want to receive;
  • Secure sustained client buy-in and support; and
  • Learn how to challenge clients with tact and diplomacy.

Who should attend?

This workshop will be beneficial to all of those individuals who are required to advise and brief upwards in the public, private and/or voluntary sector.

What will you take away?

  • Workbook with checklists
  • Exercises and handouts

Professional Competencies

  • Thinking Things Through: Innovating through analysis and ideas
  • Engagement: Working effectively with people, organizations and partners

Leah Jurkovic, President CEC

Leah has over 25 years of experience working at the intersection of communications, organizational change, and cultural transformation. As a former executive at Colleges and Institutes Canada (CICan), Leah led both the communications and human… Read full bio


Sample Agenda

Activity
Introductions and Workshop Overview

• Participants will introduce themselves (position and responsibilities) and give one illustration of how she/he provides advice to their respective clients
• Participants will also be asked to describe one challenge that they would like to resolve when providing advice
Strategic and Critical Thinking
Participants will engage in a discussion on the concepts associated with strategic and critical thinking and how these concepts relate to being an account executive, internal consultant or strategic advisor.
The Role of the Advisor
Participants will focus on the roles and responsibilities commonly associated with being an account executive, internal consultant or strategic advisor.
BREAK
The Road to Trust and Reputation
Participants will discuss proven approaches for building trust, creating reputational capital and establishing a sustained long-term client-focused relationship.
Exercise
Working in small groups, the participants will identify the primary challenges and/or barriers faced when providing consulting services to clients.
LUNCH
Securing and Sustaining Client Buy-In
Participants will discuss techniques for securing client buy-in and appreciation for the advice provided.
The Skillful Consultant/Advisor
Participants will discuss the essential skills required by advisors/consultants.
BREAK
Exercise
Working in small groups, the participants will develop strategies designed to overcome the challenges and barriers identified in the previous exercise session.
Managing the Challenge Function
Participants will discuss the importance of the challenge function and how to manage and maintain it.
Recap, Wrap-up and Session Evaluation
The participants will have an opportunity to ask final questions, discuss remaining concerns and complete a workshop evaluation.
Register

You continue to offer exactly what government workers need to learn – at the right time!

Workshop Participant, Health Canada

Workshop

Communications

Federal Government IS-6 Communications Competencies

March 23–26, 2026 9:00 am - 12:30 pm Check for more dates available
Online
Cost: $2250
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

This two-day workshop and its half-day additional one-on-one coaching component has been developed specifically for experienced IS-5 communications team leaders and for IS-6 communications managers and deputy directors. A maximum of 10 participants will be accepted for each session.

What will you learn?

This highly interactive workshop and coaching program focuses on:

  • Key competencies required of seasoned communicators at the IS- 5 and 6 levels;
  • Effective behaviours expected of senior communicators, including:
    • established leadership competencies (Treasury Board standard);
    • interpersonal and management skills;
  • Strategic thinking for senior communicators;
  • Effective skills for team leaders and senior communications advisors;
  • Key communications and management issues, challenges and solutions;
  • Roles of senior communications advisors, including the challenge function and dealing with Ministers’ offices;
  • Importance of and approaches to internal and horizontal communications;
  • Approaches and best practices in issues and crises communications and management;
  • Effective written and oral briefings – expectations and best practices;
  • Building and maintaining trust with clients, stakeholders, colleagues and senior managers;
  • Getting the most out of the one-on-one coaching session.

In-Class Discussions, Individual Coaching and Practical Tools

In addition to ‘in-class’ learning through formal presentations, discussions and exercises, participants will receive proven and actionable tools and templates to help improve their performance. The small size of the group and the presence of two experienced facilitators will ensure that content is tailored to the needs and expectations of participants.

After the two-day in-class workshop is completed, each participant will be entitled to three hours of one-on-one coaching with a senior CEC instructor — an $825 value. This coaching, to be completed within two months of the workshop, will be adapted to the specific skill-set, experience and career aspirations of each participant and will include a video simulation to hone presentation skills.

Pre-Workshop Assignment

Confirmed participants must complete a self-evaluation questionnaire, to be submitted to CEC no later than five working days before the workshop. Pre-workshop reading, as well as completion of a career profile questionnaire and a review of the case study, are mandatory. Overall, this preparatory work will require approximately three hours of a participant’s time.

What will you take away?

  • Workbook
  • Exercises and handouts

Professional Competencies

  • Values and Ethics: Serving through integrity and respect
  • Strategic Thinking: Innovating through analysis and ideas
  • Engagement: Mobilizing people, organizations and partners
  • Management Excellence: Delivering through action management, people management, financial management

Photo of Tim Weil

Tim Weil

Tim Weil is a former Director General in the federal government with 30 years experience developing and managing a wide range of communications plans and activities. He began his career on Parliament Hill, where he developed a strong passion for… Read full bio


Sample Agenda

Day 1

Activity
Introductions and Workshop Overview; Expectations; Challenges

• Facilitators introduce themselves and present the workshop’s objectives and agenda.
• Participants will have three minutes each to introduce themselves, define their workshop expectations and describe one major challenge they encounter in their work.
Review of Pre-workshop Assignments

• Discussion on key words and definitions
• Clients, stakeholders and audiences
• Responsibilities and accountabilities
• Results-based, strategic and tactical communications
CCO’s Competencies Profile for IS-6 Communications Advisors and Managers 

• Overview of the expected IS-6 competencies, as defined by the Communications Community Office
• Review of the Competencies self-assessment grid
• What is expected?
BREAK
Effective Managers’ Behaviours

• Review and discussion of Treasury Board’s ‘Key Leadership Competencies and Behaviours’
• Focus on the centrality of communications and interpersonal skills.

Mini Exercise
Strategic Thinking

• How to think and act strategically in planning and providing communications advice and services
• How to meet the challenges and expectations of senior communicators

Mini Exercise
LUNCH

Critical Thinking
Guest speaker: Janice Francisco, President, BridgePoint Effect
Case Study: Part 1
Team Leadership (1)

• Different types of teams
• What is a team leader? How to practice effective team leadership?
• What do clients, supervisors and your team members expect from you?
• What can you expect from clients and team?
• How to ensure effective team liaison and consultation  
BREAK
Team Leadership (2)

• Team psychology
• Roles of the Team Leader
• What is and how to practice Situational Leadership?

Mini-Exercise
Wrap-up of Day One: Qs and As

Day 2

Activity
Recap of Day One and Review of Day Two Agenda
Roles of the Senior Communications Advisor

The essential ingredients
Before/During/After roles
How to ensure effective advisory services: Actions, attitudes and behaviours
Exercising the Challenge Function

What is the challenge function?
How to constructively challenge your clients and yourself
Role of senior managers
BREAK
Case Study: Part 2
Horizontal Communications

Key principles of successful internal communications
What works and what does not
Importance of communicating horizontally
Roles, responsibilities and challenges of horizontal communications

Mini-exercise: Organizational Communications Health Quiz
LUNCH
Issues and Crisis Communications

Overview of best practices in issues and crisis communications
Tracking and managing issues
Why and how issues become crises
Case Study: Part 3 
Effective Briefing

Written and oral – which is most important?
What makes for effective briefings?
Audience understanding and differentiation
Best practices, do’s and don’ts

Mini-exercise
BREAK
Importance of Trust

What is Trust and why does it matter?
How to build and maintain trust within your team and with clients and stakeholders
What are senior managers looking for?
Bringing it all together

Review of key challenges
How to get the most out of the one-on-one coaching
Wrap-up and Evaluation
Participants will complete a short evaluation.
Register

Several people made a point of telling me how well the presentation went, how useful it was to them and how well I did, leading the presentation. I frankly owe these kudos to you and an excellent training session. This was, in fact, the first time I have ever delivered a presentation in such formal circumstances. My ability to perform (without nerves!) in front of a high-powered group was entirely due to the learning I received from you at the “Effective Oral Briefings and Presentations to Senior Officials” session in March (2014). So thanks, Josef!

Strategic Communications Advisor, Environment Canada

Workshop

Communications

Federal Government IS-6 Communications Competencies

December 8–11, 2025 8:45 am - 12:30 pm Check for more dates available
Online
Cost: $2250
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

This two-day workshop and its half-day additional one-on-one coaching component has been developed specifically for experienced IS-5 communications team leaders and for IS-6 communications managers and deputy directors. A maximum of 10 participants will be accepted for each session.

What will you learn?

This highly interactive workshop and coaching program focuses on:

  • Key competencies required of seasoned communicators at the IS- 5 and 6 levels;
  • Effective behaviours expected of senior communicators, including:
    • established leadership competencies (Treasury Board standard);
    • interpersonal and management skills;
  • Strategic thinking for senior communicators;
  • Effective skills for team leaders and senior communications advisors;
  • Key communications and management issues, challenges and solutions;
  • Roles of senior communications advisors, including the challenge function and dealing with Ministers’ offices;
  • Importance of and approaches to internal and horizontal communications;
  • Approaches and best practices in issues and crises communications and management;
  • Effective written and oral briefings – expectations and best practices;
  • Building and maintaining trust with clients, stakeholders, colleagues and senior managers;
  • Getting the most out of the one-on-one coaching session.

In-Class Discussions, Individual Coaching and Practical Tools

In addition to ‘in-class’ learning through formal presentations, discussions and exercises, participants will receive proven and actionable tools and templates to help improve their performance. The small size of the group and the presence of two experienced facilitators will ensure that content is tailored to the needs and expectations of participants.

After the two-day in-class workshop is completed, each participant will be entitled to three hours of one-on-one coaching with a senior CEC instructor — an $825 value. This coaching, to be completed within two months of the workshop, will be adapted to the specific skill-set, experience and career aspirations of each participant and will include a video simulation to hone presentation skills.

Pre-Workshop Assignment

Confirmed participants must complete a self-evaluation questionnaire, to be submitted to CEC no later than five working days before the workshop. Pre-workshop reading, as well as completion of a career profile questionnaire and a review of the case study, are mandatory. Overall, this preparatory work will require approximately three hours of a participant’s time.

What will you take away?

  • Workbook
  • Exercises and handouts

Professional Competencies

  • Values and Ethics: Serving through integrity and respect
  • Strategic Thinking: Innovating through analysis and ideas
  • Engagement: Mobilizing people, organizations and partners
  • Management Excellence: Delivering through action management, people management, financial management

Photo of Tim Weil

Tim Weil

Tim Weil is a former Director General in the federal government with 30 years experience developing and managing a wide range of communications plans and activities. He began his career on Parliament Hill, where he developed a strong passion for… Read full bio


Sample Agenda

Day 1

Activity
Introductions and Workshop Overview; Expectations; Challenges

• Facilitators introduce themselves and present the workshop’s objectives and agenda.
• Participants will have three minutes each to introduce themselves, define their workshop expectations and describe one major challenge they encounter in their work.
Review of Pre-workshop Assignments

• Discussion on key words and definitions
• Clients, stakeholders and audiences
• Responsibilities and accountabilities
• Results-based, strategic and tactical communications
CCO’s Competencies Profile for IS-6 Communications Advisors and Managers 

• Overview of the expected IS-6 competencies, as defined by the Communications Community Office
• Review of the Competencies self-assessment grid
• What is expected?
BREAK
Effective Managers’ Behaviours

• Review and discussion of Treasury Board’s ‘Key Leadership Competencies and Behaviours’
• Focus on the centrality of communications and interpersonal skills.

Mini Exercise
Strategic Thinking

• How to think and act strategically in planning and providing communications advice and services
• How to meet the challenges and expectations of senior communicators

Mini Exercise
LUNCH
Case Study: Part 1
Team Leadership (1)

• Different types of teams
• What is a team leader? How to practice effective team leadership?
• What do clients, supervisors and your team members expect from you?
• What can you expect from clients and team?
• How to ensure effective team liaison and consultation  
BREAK
Team Leadership (2)

• Team psychology
• Roles of the Team Leader
• What is and how to practice Situational Leadership?

Mini-Exercise
Wrap-up of Day One: Qs and As

Day 2

Activity
Recap of Day One and Review of Day Two Agenda
Roles of the Senior Communications Advisor

The essential ingredients
Before/During/After roles
How to ensure effective advisory services: Actions, attitudes and behaviours
Exercising the Challenge Function

What is the challenge function?
How to constructively challenge your clients and yourself
Role of senior managers
BREAK
Case Study: Part 2
Horizontal Communications

Key principles of successful internal communications
What works and what does not
Importance of communicating horizontally
Roles, responsibilities and challenges of horizontal communications

Mini-exercise: Organizational Communications Health Quiz.
LUNCH
Issues and Crisis Communications

Overview of best practices in issues and crisis communications
Tracking and managing issues
Why and how issues become crises
Case Study: Part 3 
Effective Briefing

Written and oral – which is most important?
What makes for effective briefings?
Audience understanding and differentiation
Best practices, do’s and don’ts

Mini-exercise
BREAK
Importance of Trust

What is Trust and why does it matter?
How to build and maintain trust within your team and with clients and stakeholders
What are senior managers looking for?
Bringing it all together

Review of key challenges
How to get the most out of the one-on-one coaching
Wrap-up and Evaluation
Participants will complete a short evaluation.
Register

The tools that were presented will be very helpful in my work and personal environments. Great facility. I will come back for other training.

Program Manager, Office of the Secretary to the Governor General

Workshop

Communications

Federal Government IS 4/5 Communications Competencies

March 2–5, 2026 9:00 am - 12:30 pm Check for more dates available
Online
Cost: $1500
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

This workshop is specifically designed for communicators and others interested in competing for IS-4/5 positions or those who are newly promoted communications advisors. The two-day program offers a comprehensive and practical overview of the IS-4/5 competencies and of the communications advisor’s roles and expectations. The emphasis of this highly interactive workshop is on the knowledge, skills and approaches that communications advisors must possess in order to succeed. The competencies profiles developed by the Privy Council Office and the Communications Community Office serve as the reference for the required skills and abilities.

The workshop combines a mix of formal instruction with a generous dose of group discussion and practical exercises in order to provide participants with immediately actionable new skills and knowledge.

What will you learn?

This workshop will focus on:

  • What are the competencies expected of mid-level communications advisors
  • What Government of Canada policies and procedures govern the provision of communications advice and services
  • What are the roles of communications advisors and what makes for successful delivery of their services
  • How does Government work: Structure, operations, central agencies, Parliament and its committees
  • What is strategic communications thinking and planning
  • Performance measurement and reporting for communications projects
  • Basic notions of issues and crisis management and media relations
  • What are “citizen-centered” communications and consultations and how to keep that focus
  • What do advisors need to know about the Web and social media
  • Basic approaches to government marketing, positioning and branding
  • What is the “Challenge Function” and how to exercise it effectively

What will you take away?

  • Workbook
  • Exercises and handouts

Professional Competencies

  • Values and Ethics: Serving through integrity and respect
  • Thinking Things Through: Innovating through analysis and ideas
  • Engagement: Working effectively with people, organizations and partners
  • Excellence: Delivering results

Photo of Tim Weil

Tim Weil

Tim Weil is a former Director General in the federal government with 30 years experience developing and managing a wide range of communications plans and activities. He began his career on Parliament Hill, where he developed a strong passion for… Read full bio


Sample Agenda

Day 1

Activity
Introductions and Workshop Overview
Competencies Profile for IS-4/5
What is the CCO Professional Development? What am I expected to know and be able to do? Why and how to use the Roadmap to develop my learning plan? Behavioural competencies for communicators.
Government of Canada Policies and Processes related to Communications
What Government of Canada policies (communications, contracting, public opinion research, access to information, publications, etc.) are relevant to me and what do they mandate me to do? What rules and regulations must I know about? How does this relate to my current and future competencies?
Exercise: Frequently encountered challenges.
BREAK
Roles of the Communications Account Managers
What roles am I expected to play, as an IS-4/5 (e.g. strategic/operational planner, advisor, context provider, technical expert, project manager, challenger, etc.)? How do I go about doing this in an increasingly complex context? Importance of verbal and written communications skills.
Exericise: Based on a case study scenario, participants will identify the specific tasks to be undertaken by Account Managers in the initial phase of planning and developing the communications strategy.
LUNCH
Exercising the Challenge Function
What is the “challenge function” in the context of the Account Manager role? What are the keys to exercising this function effectively? What is my supervisor’s role in supporting me in this function? How do I challenge my clients’ assumptions without compromising our working relationship? How does this link to the IS-4/5 Competencies?
Performance Measurement and Reporting
Why are measurement and reporting so critical for my clients and for me? How do I ensure this is done consistently and credibly? Essentials of Performance Measurement Frameworks. How does this link to the Competencies profiles for IS-4/5
Issue and Reputation Management
What is an “issue” from an operational and communications perspective? How does it emerge and evolve? How is it different from a crisis? Who are the key players? Why worry about perception? What about reputation? What are my roles in issues management? What do I need to know about media relations? What are the key principles for preparing media lines and House of Commons Question Period Cards? How does this link to the Competencies profile for IS-4/5?
BREAK
Exercise: Working in small groups, participants will develop a series of media lines, based on the case study scenario.

Day 2

Activity
Re-cap of Day One and Overview of Day Two
Strategic Communications Thinking
What is meant by “being strategic”? What does this mean in the context of the communications function? Where do I find the inside information and “intelligence” that underpins strategic thinking? What knowledge and skills must I consistently demonstrate to be and be seen as strategic? Who should be part of my own “strategic advisory circle”? How does this link to the IS-4/5 Competencies?

Mini-Exercise
Strategic Communications Planning
What are the key elements of strategic communications planning? How does strategic communications planning relate to overall corporate planning, to operational planning, etc.? How do I differentiate between actions, results and outcomes? What are “horizontal” communications? What is the fit with internal communications? How does this link to the Competencies profile for IS-4/5?
BREAK
Exercise: Based on a case study scenario for a communications strategy, participants will identify key communications challenges and determine results to be achieved.
Citizen-centred Communications, Public Consultations and Citizen Engagement
What does “citizen-centred” mean? How do polling, research, plain-language, targeted messaging, etc. support citizen-centred communications? How does the citizen-centred imperative influence strategic communications planning and execution? What are the linkages to government policies and programs? How does this link to the IS-4/5 Competencies?
LUNCH
The Web and Social Media
What are Social Media? How are they relevant to government communications? How influential is the Web in today’s media universe? How can Social Media be used to achieve my clients’ communications objectives? How does this link to the IS-4/5 Competencies?
Understanding Government Positioning and Messaging
Understanding Government Positioning and Messaging What do we need to know and understand about Government branding and positioning? How can integrate specific elements of Government positioning into departmental communications? What is the Government’s brand? Using the communications “Message Pyramid”, how does this link to the IS 4/5 Competencies?
Exercise: Options for a communication strategy.
BREAK
Structures and Operation of Government, Parliament and the Communications Function
What government bodies must I be aware of (Prime Minister’s Office, Privy Council Office and other Central Agencies, etc.)? Where does the communications function fit in relation to the roles of the federal government and Parliament (Parliamentary Committees, etc.)
Exercise: Working in small groups, participants will develop intersection points between the scenario-based communications strategy and diverse portfolio partners and discuss the impact of those linkages on the strategy.
Wrap-up and Evaluation
Participants will complete a short evaluation.
Register

You folks have the best materials! I thank you and your colleagues for your continued support. It’s one of the reasons we continue to come back!

Manager, The Canadian Medical Protective Association

Workshop

Communications

Federal Government IS 2–3 Communications Competencies

October 6–9, 2025 9:00 am - 12:00 pm Check for more dates available
Online
Cost: $1500
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

This workshop is designed specifically for communicators and others interested in competing for IS-2/3 positions and for newly promoted junior communications advisors. The two-day program offers a comprehensive and practical overview of the recognized IS-2/3 competencies, including the role and performance expectations of junior communications advisors. The emphasis of this highly interactive workshop is on the knowledge, skills and approaches that communicators at the IS 2-3 levels need to develop and exercise in order to succeed. The competencies profiles developed by the Communications Community Office serve as the reference for the required skills and abilities.

Workshop content reflects the stated communications competencies generally used in the federal Public Service to define job descriptions, recruit new communicators and assess performance. Designed to provide participants with immediately actionable new skills and knowledge, the workshop combines formal instruction with a generous dose of group discussion and practical exercises.

What will you learn?

This workshop will focus on:

  • The competencies expected of junior communications advisors
  • Government of Canada policies and procedures governing the provision of communications advice and services
  • How Government works: structure; operations; central agencies; Parliament and its committees
  • What are “citizen-centred” communications and consultations and how to keep that focus
  • What junior advisors need to know about the Web and social media
  • The roles of communications advisors and what makes for successful delivery of their services
  • What is strategic communications thinking and planning
  • The basics of effective writing
  • Developing a communications plan
  • Performance measurement and reporting for communications projects
  • What is the “Challenge Function” and how to exercise it effectively

What will you take away?

  • Workbook
  • Exercises and handouts

Professional Competencies

  • Values and Ethics: Serving through integrity and respect
  • Thinking Things Through: Innovating through analysis and ideas
  • Engagement: Working effectively with people, organizations and partners
  • Excellence: Delivering results

Sample Agenda

Day 1

Activity
Introductions and Workshop Overview
Knowing and using the IS-2/3 Competencies Profile
Review of the 10 sets of required competencies. Using the IS Professional Development Roadmap.
BREAK
Mini-exercise: What are your greatest communications challenges?
Understanding the Government of Canada Communications Policy
Key principles, requirements and accountabilities. Linkages to other G of C policies and regulations.
How Government Works
Parliament (House, Senate, Committees, Cabinet etc.); legislative process; budget cycle; Financial accountability instruments (RMAF, RPP etc.); Fed./Prov. Constitutional jurisdictions; Central Agencies & watchdogs; link between policy/program development and the Communications Function (including T.B. submissions and MC’s); links with Communications policy and IS 2/3 Competencies.
LUNCH
Mini-Exercise: Who’s your client?
Citizen-Centred Communications
What does “citizen-centred” mean? The importance of polling, research, plain language, audience segmentation and messaging in the context of citizen-centred communications. Linkages to strategic communications planning and implementation. The role of public consultations and citizen engagement. Nature, impact and use of social media. How does this link to the IS-2/3 Competencies?
Mini-exercise: Identification and discussion of information sources in the context of your organization’s operational and communications environment.
BREAK
Building Trust
Roles, actions and behaviours of effective junior communications advisors.
Group Exercise: Discussion of the “before, during and after” roles of communicators in the context of a specific communications project scenario.
Using the IS Competencies Self-assessment Grid
Developing your evergreen learning plan. Review of a “homework assignment” to identify and assess your strengths and areas for improvement in the context of the recognized IS-2/3 Communications Competencies.

Day 2

Activity
Re-cap of Day One and Overview of Day Two
Strategic Communications Thinking and Planning
What is meant by “being strategic” in the context of the communications function? What knowledge and skills must I consistently demonstrate to be and be seen as strategic? Who should part of my own “strategic circle”? How does this link to the IS-2/3 Competencies?
BREAK
Basics of Effective Writing
Art of writing well. Style, presentation and layout. Five key steps of the writing process. Helpful tips for writing media lines, press releases, reports, communications plans and briefing notes. How does this link to the IS-2/3 Competencies?
Exercise: Working in small groups, participants will prepare media lines based on a specific case study scenario.
Developing a Communications Plan
What are the key elements of strategic communications planning? Linkages to corporate planning processes. How do I differentiate between actions, results and outcomes? What is the fit with internal communications? How and what to measure? How does this link to the IS-2/3 Competencies?
LUNCH
Group Exercise: Working in small groups, participants will develop a Communications Plan based on a specific case study scenario.
BREAK
Group Exercise Debriefing
Participants’ presentations of the case study-based communications plans. Discussion and comments by instructors.
Communications Resources
Review of helpful resources, documentation and networks available to federal government communicators. Question and answer period.
Wrap-up and Evaluation
Participants will complete a short evaluation.
Register

I had a really good experience. I heard good things about your training before, and I wasn’t disappointed.

Manager, Transport Canada

Workshop

Communications

Effective Stakeholder Communications and Engagement

March 26–27, 2026 9:00 am - 12:30 pm Check for more dates available
Online
Cost: $750
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

Imagine you’re about to launch a new policy, regulations, program or a project that can have a wide-ranging impact on your work and on your internal and external stakeholders. You need the collaboration and support of a variety of people. To get things done at work and to sustain continued successes, one must rely on the goodwill and support of others. Securing support from well-informed, influential, and powerful stakeholders can help win the much needed resources (human, financial, physical and other) for the successful completion of a program or a project. In order to gain stakeholders’ active and sustained support, it is essential to communicate with them early, frequently, regularly about what you are doing and the benefits of your project for them.

The ability to build effective rapport and relationship with stakeholders provides managers with a distinct advantage in managing expectations, dealing with difficult situations and negotiating their way to a positive end result. Understanding the stakeholders’ communication and decision-making styles and personal preferences as well as what motivates them, creates an effective pathway for a committed and results-driven business relationship. Stakeholder communication and engagement is a valuable strategy that successful people use to win others’ support. The workshop outlined below will help you learn how to identify the key stakeholders who have to be won over and kept informed and involved in a way they like, prefer and appreciate so that your efforts lead to success.

What will you learn?

Successful completion of this workshop will enable participants to:

  • Identify influential stakeholders for a project or program
  • Gather critical information about stakeholders’ communication needs
  • Determine stakeholders’ communication and decision-making styles
  • Establish rapport and develop mutual understanding with stakeholders
  • Create persuasive stakeholder presentations
  • Determine your power or sphere of influence with each stakeholder group
  • Apply best practices in stakeholder engagement and communication
  • Understand the importance of moving from “transactions” to “relationship” mode

What will you take away?

  • Participant notebook consisting of presentation slides
  • Exercises and handouts
  • A link to post-workshop resources available for download
  • Certificate of completion

Professional Competencies

  • Engagement: Working effectively with people, organizations and partners

Leah Jurkovic, President CEC

Leah has over 25 years of experience working at the intersection of communications, organizational change, and cultural transformation. As a former executive at Colleges and Institutes Canada (CICan), Leah led both the communications and human… Read full bio


Sample Agenda

Activity
Introductions and Workshop Overview
Stakeholders: Definitions and Roles

This segment includes discussion of:

• Stakeholders defined – who they are
• Internal vs. external stakeholders
• Vertical, horizontal and other stakeholders and implications
• Distinguishing stakeholders as “political”, non-political, others
• Factors influencing stakeholder relations
• Stakeholder roles and influences
• Differences between communications, engagement and relationships
BREAK
Stakeholder Identification and Analysis

• Profiling stakeholders — characteristics, power, interests, postures
• Groups as stakeholders — opportunities and challenges
• Prioritizing stakeholders
• Approaches to stakeholder analysis

Case Study Exercise: Prioritizing stakeholders based on established criteria.
Communicating with Stakeholders: Value in building a Relationship

• Engaging the stakeholders
• Determining their communications and decision-making style
• Using appropriate communications protocol
• Building interest (stakeholders’ interest in the program project)
• Asking the right questions and active listening
• Determining stakeholders interests

Case Study Exercise: Assessing Risks and Impacts.
LUNCH
Stakeholder Communications: One Strategy or Many?

• Understanding and planning stakeholder communications
• Communications tools and methods
• Ascertaining the appropriateness of different communications and stakeholder engagement models, tools and techniques

Case Study Exercise: Responding to Senior Management Needs.
BREAK
Moving Stakeholders from Supporters to Advocates

• Guiding principles
• Moving stakeholders along the change continuum
• Approaches to managing stakeholder expectations
• Influencing skills and styles
• Tips for effective stakeholder communications

Case Study Exercise: Stakeholder Communications Strategy
Wrap-up and Evaluation
Register

You folks have the best materials! I thank you and your colleagues for your continued support. It’s one of the reasons we continue to come back!

Manager, The Canadian Medical Protective Association

Workshop

Communications

Effective Oral Briefings to Senior Managers

December 8–9, 2025 9:00 am - 12:30 pm Check for more dates available
Online
Cost: $750
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

Oral briefings have never been more important

Time is a precious resource senior managers and decision makers faced with multiple issues and events competing for their attention. And the issues are ever more complex and multi-layered, often involving an expanding range of interests and stakeholders, while playing out in a communications universe that shrinks response times as it simultaneously drives media competition for the latest story. The oral transmission of information, analysis and policy/action recommendations and their rationale through briefings and presentations has never been more important in the operation of government.

Your effectiveness depends on how well you plan, prepare and deliver

The effectiveness of anyone responsible for preparing and/or delivering briefings or presentations to meet the needs of ministers, executives, management or the requirements of committees, public hearings and consultations, is dependent upon two sets of competencies: preparation and planning and delivery.

Developing your competencies pays off

Preparation and planning include:

  • defining issues and key messages,
  • identifying and understanding audience needs;
  • structuring the briefing or presentation;
  • focusing on clarity, simplicity and brevity;
  • identifying likely questions and responses;
  • determining and taking account of the physical setting and its impact upon delivery.

Delivery is concerned with:

  • voice level, speaking style and adaptation to the audience;
  • posture and body language;
  • use of visual aids;
  • keeping on message and ensuring key messages are transmitted;
  • dealing with distractions, interruptions and questions;
  • practising and rehearsing.

Developing these competencies and associated skills and techniques will enable you to develop and deliver any briefing or presentation with confidence.

What will you learn?

  • The common factors responsible for ineffective briefings and presentations
  • How to apply audience analysis – perspectives, needs and priorities – as a key determinant of briefing or presentation content, structure and delivery style
  • How to identify and craft key messages to be transmitted
  • How to identify and develop a clear position on issues that will or are likely to arise and identify and prepare for traps, e.g., what not to say, what to say
  • How to transmit technical concepts, information and data at a level appropriate to the audience and event concerned
  • How to comfortably deliver different types of presentations for different audiences or events
  • How to apply delivery techniques and use speaking notes and visual aids
  • How to use verbal and non-verbal techniques for effective communication
  • The strategic importance of and techniques for “staying on message” and focusing on outcomes
  • How to deal effectively with questions – including unexpected questions – from an audience
  • How to apply techniques for dealing with a hostile audience; and for maintaining calm, composure, confidence and situational control
  • How to deliver diverse types of briefings and presentations with confidence
  • How to undertake a structured review of a briefing or presentation to identify lessons learned

What will you take away?

  • Participant notebook consisting of presentation slides
  • A video clip of your briefing presentation with instructor critique
  • A link to post-workshop resources available for download
  • Certificate of completion

Professional Competencies

  • Thinking Things Through: Innovating through analysis and ideas
  • Engagement: Working effectively with people, organizations and partners

Claude Panneton

Claude Panneton is a former public service executive with over 20 years of communications experience including risk and crisis communications, issues management, strategic communications and oversight of departmental public environment analysis,… Read full bio


Sample Agenda

Note: This agenda is designed to outline basic coverage of the subject matter and is adjusted and customized for the specific needs of individual participants and small groups.

Activity
Introductions and Workshop Overview
Planning and Developing Briefings and Presentations
A strategic approach to briefings and presentations; differences between written and oral communication; audience analysis “who am I talking to” and “what’s in it for me;” setting results and the different types of briefings and presentations; determining and crafting key messages and the “residual message” – the main point or points your listener or an audience should take away from the briefing or the presentation; structuring the briefing and/or presentation; determining content – what and how much.
BREAK
Individual (Homework-Based) Presentations, Structured Peer Review, Discussion and Instructor Feedback.
LUNCH
Delivery, Use of Language and the “Snapshot” Presentation (Oral Executive Summary)
Techniques for remembering material; using speaking notes; choosing your words and using your voice; simple and proven techniques for overcoming nervousness;  dealing with questions; a system for staying “on the message”; using plain language; being conversational; developing and using the “Snapshot”.
BREAK
Individual Presentations, Structured Peer Review, Discussion and Instructor Feedback.
Wrap-up and Workshop Evaluation
Register

You continue to offer exactly what government workers need to learn – at the right time!

Workshop Participant, Health Canada