Centre for Communications Excellence

Workshop

Communications

Science Writing: Writing Effectively About Science and Social Science

In-House
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

You need to communicate science or social science information to the public, whether your audience is policy-makers who need to be aware of current data or knowledge, citizens concerned about the effects of new technologies or policies, or young people with an innate sense of wonder. How do you communicate evidence-based programs, policies or research in a way that your target audience can understand, appreciate and act on?

You may be writing:

  • a plain-language summary
  • a media release about new results
  • an explanation of an evidence-based program or policy for the public
  • a backgrounder for policy-makers on methodology
  • your research objectives
  • a briefing note or a memorandum
  • a deck or a presentation

Whatever the medium and the message, you need to write effectively about science, evidence and data.

Effective writing situates readers in context to help them understand where the information fits in a broader context. How do these results affect people? How will the policy change the way things are done? It relates often abstract or complex concepts to the real world. And it uses a writing toolbox to convey ideas through metaphor, analogy, visual images, and even humour.

Participants will learn to assess the audience targeted in a communication. They will understand the format of a public summary, media release, and article, and how these differ from scientific or technical communications such as journal articles and abstracts. They will be able to explain scientific or social science concepts in everyday language, and bring ideas to life using the tools of prose. They will situate technical problems in a social context. By the end of the day, participants should be able to craft a clear and explanatory document for the public.

What will you learn?

  • Who you are explaining your research to — what are their needs?
  • How (in what format) do you need to explain the results, policy, or program — plain-language summary? Media release? Briefing Note? Web page? Article for a research bulletin? What are the requirements for these formats?
  • The “elevator pitch” — explaining briefly yet accurately
  • Defining terms and concepts
  • Explaining context
  • Explaining potential applications or implications
  • Explaining why and how using metaphors, analogies, visual imagery

What will you take away?

  • Writing toolbox of methods to communicate about science and social science
  • Completed document about a scientific or social science issue or project
  • Confidence to explain research to various publics

Leah Jurkovic, President CEC

Leah has over 25 years of experience working at the intersection of communications, organizational change, and cultural transformation. As a former executive at Colleges and Institutes Canada (CICan), Leah led both the communications and human… Read full bio


Sample Agenda

Activity
Introductions and Workshop Overview
Why Communicate Science or Social Science to the Public?

• Reasons for writing about science or social science
• Audiences: who they are, differences among them, targeting an audience
• Implications for writing: vocabulary, sentence structure and length, grade level
• Communicating clearly and concisely: the elevator pitch

Exercise: choose a current science or social science topic that you wish to write about and make the elevator pitch
BREAK
Formats of Written Communication

• Various formats and how they are structured
• Differences between traditional scientific communications (journal articles, abstracts) and public communications (summaries, media releases, articles)

Exercise: choose a format and outline how the selected topic would fit this format

Research in Context

Explaining how the topic fits: why is the research being done or policy or program being put in place? How will it help? Does it have applications? Does it help us understand something? How will it be used?

Exercise: explain the context for the selected topic
LUNCH
Writing Toolbox

• Definitions: explaining terms and concepts
• Metaphors: in addition to explaining what it is, explain what it is like
• Analogy: comparing to a similar process or concept the public can understand
• Visual imagery: describing how things happen visually; using diagrams and graphs
• Language level: plain-language guides, testing vocabulary, grade level checkers
• Active voice
• Sentence and paragraph structure and length

Exercise: use each of these tools to write about the selected topic
BREAK
Putting it All Together

• Write a first draft of the selected public communication about the science or social science topic
• Presentation and feedback
Wrap-up and Workshop Evaluation

The tools that were presented will be very helpful in my work and personal environments. Great facility. I will come back for other training.

Program Manager, Office of the Secretary to the Governor General

Workshop

Communications

Advanced Strategic Communications Planning: Transitioning to Strategic Planner and Strategist

In-House
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

The CEC’s workshop, Advanced Strategic Communications Planning: Transitioning to Strategic Planner and Strategist, has been designed for communications practitioners who either spend the majority of their time engaged in strategic communications planning, or who have previously completed the Centre’s workshop on Strategic Communications Planning: Critical Steps and Techniques. The CEC assumes that each learner taking the Advanced Workshop in Strategic Communications Planning will already understand the steps and processes necessary to build a comprehensive strategic communications plan.

Why should you attend?

It is a given that professionals with strong strategic planning skills in communications are much more likely to succeed. Employers, whether in the public, private or voluntary sector, are always on the lookout to hire and advance individuals with strong strategic planning and strategic advisory skills. Professionals who have the range of strategic planning skills necessary to design, lead and facilitate organization-wide strategic communications planning processes and who can successfully deliver high-energy outcomes-based strategic communications are always in high demand.

What will you learn?

The CEC’s workshop in Advanced Strategic Communications Planning will provide learners with the opportunity and knowledge necessary to elevate their strategic planning skills to a higher and more sophisticated level. This innovative workshop will significantly heighten learner’s knowledge about the strategic communications planning process, provide learners with more advanced strategic planning tools and methodologies and enable learners to confidently tackle complex corporate strategic communications planning assignments. Lastly, learners will understand the processes needed to guide internal and external colleagues, clients and stakeholders through detailed strategic communications planning processes.

Participants will acquire advanced strategic planning methodologies and learn how to confidently undertake the following:

  • Based on client and stakeholder requirements determine and advise on the scope of the needed communications strategy;
  • Design, lead and facilitate an organization-wide strategic communications planning process and learn to successfully execute the completed strategic plan;
  • Review, refine and incorporate the organizational vision, mission, values and strategic outcomes into the strategic planning process and outcomes;
  • Implement innovative situational and environmental scanning processes in order to assess and determine the range of critical communications issues that will be managed and/or resolved through the strategic plan;
  • Decide on the strategic communications priorities and outcomes that will both anchor and drive the strategic plan;
  • Enable colleagues to transition seamlessly from strategy to implementation;
  • Secure high-level buy-in and commitment for the communications strategy and implementation plan; and
  • Manage the strategic communications review process and secure lessons learned.

What will you take away?

  • Notebook consisting of presentation slides
  • Exercises and handouts

Professional competencies

  • Thinking Things Through: Innovating through analysis and ideas
  • Excellence: Delivering results

Sample Agenda

Activity
Introductions
Participants will introduce themselves, describe their strategic planning experience and indicate their expectations for the workshop.
Strategic Communications Planning Sequence

• Participants will review and discuss the traditional, non-traditional and participatory approaches to strategic communications planning
• Participants will understand how to resolve possible conflicts within participatory planning processes and the leader’s defined role and responsibility for strategy development and implementation
• Participants will determine where trust, credibility and reputation reside within the strategic planning process
Vision, Mission, Values and Strategic Outcomes

• Participants will discuss the guiding role played by the organizational vision, mission, values and strategic outcomes in the strategic planning process
• Participants will learn about the processes necessary to refine the organizational vision, mission, values and strategic outcomes
BREAK
Lead and Facilitate the Strategic Planning Process

• Participants will learn how to design and facilitate strategic communications planning processes including planning retreats
• Participants will discuss how to anticipate and manage conflicts during the planning process
Exercise Session on Audience and Stakeholder Analysis
Participants will use a segmentation model to analyze specific clients, stakeholders and audiences.
LUNCH
Implement Innovative Situational and Environmental Research

• Participants will learn to build the research and consultation plan, use scenario planning and define the parameters for the situational and environmental analysis
• Participants will discuss how to identify, define and prioritize critical and emerging communications issues that matter
Strategic Priorities, Outcomes and Performance Indicators
Participants will discuss the processes required to identify the strategic communications priorities for the plan and identify the communications outcomes to be achieved with respect to each strategic priority including required performance indicators.
BREAK
Exercise Session on Leadership, Buy-in and Commitment

• Participants will strategize on how to secure leadership buy-in and commitment for a strategic communications plan
• Participants will review best practices for influence, persuasion and diplomacy in an organizational setting
Manage the Strategic Communications Plan Review Process

• Participants will learn how to manage the strategic communications plan review process in an iterative manner
• Participants will discuss how to ensure that the strategic communications plan becomes a living document and can take full advantage of lessons learned
Wrap-up and Evaluation

You folks have the best materials! I thank you and your colleagues for your continued support. It’s one of the reasons we continue to come back!

Manager, The Canadian Medical Protective Association

Workshop

Communications

Storytelling: Creating and Communicating Compelling Narratives

March 23–24, 2026 9:00 am - 12:30 pm Check for more dates available
In-House
Cost: $750
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

This workshop focuses on oral communications and engaging your audience through the telling of stories. It is not a a story-writing workshop.

Why should you attend?

This one-day workshop has been designed for all communicators: professional and non-professional. In particular, it has been created for those who already understand the potential of stories and narratives and who would like to learn more about building better understanding and incorporating compelling narratives into their work.

Participants taking part in this dynamic workshop will have the opportunity to craft a three to five minute organizational change, internal or external communications story and to participate in an interactive storytelling session.

Stories and narratives are one of the most powerful tools available to us. They have the potential to educate, motivate and activate listeners from all walks of life. Stories and narratives are economical, reliable, easy to use and, most importantly, outcome-driven. A well-crafted story or political narrative has the power to transport the listener from a place of comfort and familiarity to an entirely new location where he or she is ready, willing and waiting to take action.

What will you learn?

By attending this workshop you will better understand and become more knowledgeable about the role of stories and narratives in all aspects of communications. You will learn about the psychology that underlines all storytelling. And, you will learn how to differentiate the soft side of storytelling from punch-packing political narratives.

You will strengthen your knowledge and skills through presentations, discussions and case study exercises. The focus of the workshop will be on:

  • Understanding the concepts of storytelling in internal and external communications;
  • Learning about the psychology behind storytelling;
  • Knowing how to use hard-hitting narratives to capture and sustain listeners’ attention;
  • The role of the ‘Springboard Story’ in organizational change; and
  • The skills and techniques required to enhance story creation and storytelling abilities.

What will you take away?

  • Workbook, handouts and references
  • Certificate of completion

Professional Competencies

  • Engagement: Working effectively with people, organizations and partners

Leah Jurkovic, President CEC

Leah has over 25 years of experience working at the intersection of communications, organizational change, and cultural transformation. As a former executive at Colleges and Institutes Canada (CICan), Leah led both the communications and human… Read full bio


Sample Agenda

Activity
Introductions and Workshop Overview

• Participant introductions and workshop expectations
• Instructor introduction, workshop overview and learning outcomes
Introduction to Storytelling: Once Upon a Time…

• During this introductory session, key concepts will be defined and further elaborated
• Participants will discuss the dynamic set of interactions that make storytelling possible
The Fundamentals of Story Telling and Communications
Participants will learn about the relationship between storytelling and communications
BREAK
The Psychology Behind Storytelling

• Participants will focus on the dynamic interrelationship of the storyteller and the listener
• The discussion will move from simple storytelling to the role of direct and indirect narratives
Storytelling Preparation Session

• The participants will discuss the merits of the story ideas identified in response to the pre-workshop ‘thinking assignment’
• The group will help refine each story idea
LUNCH
The Essentials of Story Selection, Development and Social Media
Participants will learn how to identify and build a story including stories that will be used for social media.
Best Practices in Storytelling Techniques
Participants will discuss a range of tried and tested best practices in storytelling techniques.
The Political Side of Storytelling

• Participants will learn how political narratives are used to capture peoples’ attention and to change peoples’ views
• Participants will also discuss the role of stories in organizations including the role of the ‘Springboard Story’
BREAK
Videotaped Presentations and Feedback

• While being videotaped and in front of the group, participants will present their stories. Stories will be played back, reviewed and discussed as a class
• Participants will be provided with an electronic copy of their respective story presentation upon request
Wind Down and Evaluation
Participants will discuss the lessons learned and complete a short evaluation of the workshop.
Register

The tools that were presented will be very helpful in my work and personal environments. Great facility. I will come back for other training.

Program Manager, Office of the Secretary to the Governor General

Workshop

Communications

Storytelling: Creating and Communicating Compelling Narratives

9:00 am - 12:30 pm Check for more dates available
In-House
Cost: $750
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

This workshop focuses on oral communications and engaging your audience through the telling of stories. It is not a a story-writing workshop.

Why should you attend?

This one-day workshop has been designed for all communicators: professional and non-professional. In particular, it has been created for those who already understand the potential of stories and narratives and who would like to learn more about building better understanding and incorporating compelling narratives into their work.

Participants taking part in this dynamic workshop will have the opportunity to craft a three to five minute organizational change, internal or external communications story and to participate in an interactive storytelling session.

Stories and narratives are one of the most powerful tools available to us. They have the potential to educate, motivate and activate listeners from all walks of life. Stories and narratives are economical, reliable, easy to use and, most importantly, outcome-driven. A well-crafted story or political narrative has the power to transport the listener from a place of comfort and familiarity to an entirely new location where he or she is ready, willing and waiting to take action.

What will you learn?

By attending this workshop you will better understand and become more knowledgeable about the role of stories and narratives in all aspects of communications. You will learn about the psychology that underlines all storytelling. And, you will learn how to differentiate the soft side of storytelling from punch-packing political narratives.

You will strengthen your knowledge and skills through presentations, discussions and case study exercises. The focus of the workshop will be on:

  • Understanding the concepts of storytelling in internal and external communications;
  • Learning about the psychology behind storytelling;
  • Knowing how to use hard-hitting narratives to capture and sustain listeners’ attention;
  • The role of the ‘Springboard Story’ in organizational change; and
  • The skills and techniques required to enhance story creation and storytelling abilities.

What will you take away?

  • Workbook, handouts and references
  • Certificate of completion

Professional Competencies

  • Engagement: Working effectively with people, organizations and partners

Leah Jurkovic, President CEC

Leah has over 25 years of experience working at the intersection of communications, organizational change, and cultural transformation. As a former executive at Colleges and Institutes Canada (CICan), Leah led both the communications and human… Read full bio


Sample Agenda

Activity
Introductions and Workshop Overview

• Participant introductions and workshop expectations
• Instructor introduction, workshop overview and learning outcomes
Introduction to Storytelling: Once Upon a Time…

• During this introductory session, key concepts will be defined and further elaborated
• Participants will discuss the dynamic set of interactions that make storytelling possible
The Fundamentals of Story Telling and Communications
Participants will learn about the relationship between storytelling and communications.
BREAK
The Psychology Behind Storytelling

• Participants will focus on the dynamic interrelationship of the storyteller and the listener
• The discussion will move from simple storytelling to the role of direct and indirect narratives
Storytelling Preparation Session

• The participants will discuss the merits of the story ideas identified in response to the pre-workshop ‘thinking assignment’
• The group will help refine each story idea
LUNCH
The Essentials of Story Selection, Development and Social Media
Participants will learn how to identify and build a story including stories that will be used for social media.
Best Practices in Storytelling Techniques
Participants will discuss a range of tried and tested best practices in storytelling techniques.
The Political Side of Storytelling

• Participants will learn how political narratives are used to capture peoples’ attention and to change peoples’ views
• Participants will also discuss the role of stories in organizations including the role of the ‘Springboard Story’
BREAK
Videotaped Presentations and Feedback

• While being videotaped and in front of the group, participants will present their stories. Stories will be played back, reviewed and discussed as a class
• Participants will be provided with an electronic copy of their respective story presentation upon request
Wind Down and Evaluation
Participants will discuss the lessons learned and complete a short evaluation of the workshop.
Register

The tools that were presented will be very helpful in my work and personal environments. Great facility. I will come back for other training.

Program Manager, Office of the Secretary to the Governor General

Workshop

Communications

Strategic Communications Planning: Critical Steps and Techniques

In-House
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

In a complex communications environment, communicators must not simply respond to pressures and events but respond coherently in ways that support and further their organization’s vision, values, mission, strategic outcomes, policies and programs. More and more communicators are required to be strategic, to take a wide view, to think holistically and long-term, and to focus on results achieved for resources expended. Understanding the process and techniques of strategic communications planning is an essential element in being an effective communicator and strategic advisor.

What will you learn?

  • The elements and characteristics of strategic thinking
  • Strategic communications essentials
  • The steps of and technique for accomplishing the strategic communications planning process
  • Taking advantage of analytical tools such as scenario building, trend analysis and strategic foresight within the strategic communications planning process
  • How to manage conflict during the strategic communications planning process
  • Incorporating results-based communications into a strategy
  • Integrating the multiple elements into the strategic communications plan
  • Using influence, persuasion and diplomacy to secure to secure final approval of your strategic communications plan

What will you take away?

  • Notebook consisting of presentation slides
  • Checklists, how-to procedures/reminders and templates
  • Exercises and handouts
  • Certificate of completion

Professional competencies

  • Thinking Things Through: Innovating through analysis and ideas
  • Excellence: Delivering results

Photo of Tim Weil

Tim Weil

Tim Weil is a former Director General in the federal government with 30 years experience developing and managing a wide range of communications plans and activities. He began his career on Parliament Hill, where he developed a strong passion for… Read full bio


Sample Agenda

Day 1

Activity
Introductions and Workshop Overview

• Introductions, outline of the workshop agenda and participant learning expectations
• Participants will engage in a warm-up discussion about critical concepts associated with strategic thinking
The Strategic Communications Process Demystified

• Participants will discuss several organizational strategic communications planning templates and processes
• Participants will discuss the origins of conflict within the planning process and how to manage and/or resolve it
BREAK
Vision, Values, Mission and Strategic Organizational Outcomes

• Participants will review the importance of understanding and accounting for the organizational vision, values, mission and strategic outcomes within the strategic planning process
Building the Strategy: Drivers and Situational Analysis

• Participants will discuss the first elements of the strategic planning process including;
• Identifying the strategic drivers:
• Crafting the situational analysis – developing the information base; researching and analyzing the environment; identifying critical communications issues; and defining challenges and opportunities;
• Employing tools such as scenario building, trend analysis and strategic foresight analysis to enhance the strategic planning process; and
• Learn how to move from the collection of data to assumptions and implications
Case Study Exercise:
Developing the First Elements of the Strategy


• Participants working in small groups will develop the first elements of a strategic communications plan, including the situational analysis, critical communications issues, challenges and opportunities
• Participants will report back on their discussions through instructor-led feedback and discussion
LUNCH
Building the Strategy: The Logic Model and Performance Indicators

• Participants will learn the basics of results-based communications planning and learn how to establish final, intermediate and immediate outcomes (long-, medium-, and short-term outcomes) for a communications strategy
• Participants will also learn how to create cost-effective performance indicators
Building the Strategy: Stakeholders and Target Audiences

• Participants will learn proven techniques to identify and segment key stakeholders and target audiences
• Participants will also discuss the necessity of identifying and successfully managing supporters and detractors
BREAK
Building the Strategy: Strategic Priorities and Corresponding Strategic Approaches

• Participants will learn how to create and assess the specific strategic priorities or designated strategies that will be required to achieve the expected outcomes established for a specific strategy
• As part of this process, participants will learn how to identify and employ specific high-level strategic approaches to achieve designated strategic priorities
Case Study Exercise: Developing the Other Elements of the Strategy

• Participants working in small groups will continue to develop the strategic plan, including the logic model and designated strategic priorities and approaches and will report back on their findings
Close and Evaluation of Day One
Participants will use a “three-word” evaluation process to discuss the outcomes of Day One.

Day 2

Activity
Lessons Learned from Day One

• Participants will identify and discuss the lessons learned from the previous day
Building the Strategy: Positioning, Messaging and Branding

• Participants will learn how to develop a positioning statement and create easy to understand messages using a messaging system
• Participants will discuss and learn about the concept of branding

Mini-Exercise
BREAK
Building the Strategy: Distribution, Resources, Risk and Implementation

• Participants will learn how to develop an outcomes-based action plan and the importance of developing communications actions and products that meet the needs of specific target audiences and stakeholders
Case Study Exercise: Developing Other Elements of the Strategy

• Participants working in groups will develop additional elements of the strategic plan including a positioning statement, communications themes and messages for specific target audiences and will report back on their results
LUNCH
Building the Strategy: Manage the Strategic Communications Plan Review process and Evaluation

• Participants will learn how to manage and assess the strategic plan process and outcomes
• Participants will learn how develop monitoring and evaluation mechanisms designed to measure the results/outcomes identified in a communications strategy
BREAK
Navigating Organizational Politics and Securing Approval for Your Strategic Communications Plan

• Participants will learn how to position their strategies to ensure fair treatment and secure approval
• Participants will discuss influence, persuasion and diplomacy and how to build trust and enhance individual reputations as critical levers of success
Case Study Exercise

• Participants will complete the case study: small groups will develop an action plan to implement the strategy and a performance measurement strategy and will report back on their results
Wrap-up and Workshop Evaluation

• Participants will complete a short evaluation

I had a really good experience. I heard good things about your training before, and I wasn’t disappointed.

Manager, Transport Canada

Workshop

Communications

Public Speaking: Making and Maintaining an Impact

In-House
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

Delivering information in a clear and effective manner when giving speeches and presentations can be a challenge. And it’s a challenge an increasing number of professionals must meet as information overload forces more and more reliance on oral information transmission.

If you need to make a professional, competent and compelling impression before an audience – whether speaking at conferences, at events as part of outreach activities, addressing stakeholder organizations and conducting consultations or presenting to working groups and committees – this course is for you.  This course will:

  • Help you develop a strong voice and physical presence;
  • Give you the tools you need to make a professional impact on your audience; and
  • Ensure you get your messages and ideas across.

What will you learn?

  • How to connect with your audience.
  • Techniques that will help you project your voice effectively to your audience.
  • How to create and maintain a physical presence while delivering your core messages.
  • Other specific public speaking and related techniques.

Each participant will have ample opportunities to practice speaking and receive feedback in an open and creative environment.

What will you take away?

  • Exercise hand-outs
  • Participant workbook

Professional competencies

  • Engagement: Working effectively with people, organizations and partners

Sample Agenda

Activity
Introductions and Workshop Overview
Your Voice as Part of your Public Speaking Image: Self-Evaluation and Discussion
How do you perceive your voice, physical presence and overall public speaking skills? How do you think others perceive you as a speaker? Addressing challenges.
Dealing with the Essentials:
The Indispensable Components of Public Speaking

Define your audience – who are you speaking to and why; what is the context/occasion; what are you trying to deliver, i.e. what are your key messages and ideas; and – what results are you hoping to achieve – to inform? persuade? move to action?; organizing/structuring your remarks.
Exercise
Participants take the floor and make a short a short  presentation about themselves and their work, followed by instructor feedback.
BREAK
Dynamics of the Voice:
Making your Voice your Ally

Introduction to the dynamics of the voice; exercises for focus, projection and overall vocal strength.
LUNCH
Making an Impact and Captivating your Audience
How to stay focused and connected to one’s message and intent. How to maintain a strong physical presence. What constitutes a powerful and authentic voice and presentation style; the importance of enthusiasm.

Exercise:
 Participants take the floor and make a presentation followed by instructor feedback.
BREAK
How to Win your Audience
Reaching and keeping your audience – Developing a unique and authentic presentation style. Examples from famous speeches, theatre, etc.
Wrap-up and Evaluation
Participants will complete a short evaluation.

I had a really good experience. I heard good things about your training before, and I wasn’t disappointed.

Manager, Transport Canada

Workshop

Communications

Public Consultations & Citizen Engagement

In-House
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

Effective public consultations and citizen engagement require rigorous planning, efficient execution and excellent communications. The communications dimension of a public consultation or citizen engagement initiative is, in fact, crucial to its success. Understanding the linkages of communications and consultations or engagement, the benefits of a well thought out communications strategy as part of the overall consultation initiative, and the risks of not doing communications planning, is a must for anyone involved in planning and delivering public consultations or citizen engagement initiatives.

What will you learn?

  • How to choose among different models and approaches to public consultations and citizen engagement
  • How to position public consultations within your overall organizational strategy
  • Understanding public consultations/citizen engagement as a communications activity
  • Linkages between public consultations/citizen engagement and strategic communications
  • How to develop a successful plan for the overall consultation initiative
  • Identifying and managing communications challenges and opportunities
  • The communications Do’s and Don’ts of designing public consultations
  • The importance of understanding your audiences and stakeholders
  • The importance of understanding the role of the media
  • Communications principles and approaches during public consultations
  • The essentials of effective messaging
  • How to monitor and evaluate the overall consultation initiative
  • The importance of follow-up after the public consultations/citizen engagement process

What will you take away?

  • Workbook and checklists, how-to procedures/reminders and templates
  • Exercise handouts

Professional competencies

  • Engagement: Working effectively with people, organizations and partners

Sample Agenda

Activity
Introductions and Workshop Overview
What Do We Mean by Public Consultations and Citizen Engagement? Why are Communications a Key?

• Positioning public consultations within organizational strategy
• Understanding and defining “horizontality” in public consultations
• Internal and external dimensions
• The broad range of models available, depending on the context
• Key communications principles in public consultations
• The essentials of horizontal communications
Linkages between communications and the key objectives of the initiative
• Examples of diverse public sector consultations initiatives

Mini-exercise: Participants will identify key communications challenges and opportunities inherent in public sector consultations and citizen engagement initiatives.
BREAK
The Public Consultations Planning Framework

• Key principles of the Framework
• Linking the process with communications
• Understanding the drivers and starting the planning process
• Process issues – core questions, roles and responsibilities
• Stakeholder involvement and risk factors – internal and external dimensions
• Communications issues, challenges, opportunities and results
• Resources and products
Case Study Exercise: In small groups, participants will analyze a public consultations scenario, identify the drivers behind the initiative and their implications for planning the consultations process and communications.
LUNCH
It’s all about Communications!

• Planning and managing communications for public consultations – key internal and external communications dimensions
• Identifying and managing communications challenges and opportunities
• Phased-in communications: before, during and after the consultation
• The importance of monitoring the communications effort
Case Study Exercise: Applying the framework for planning public consultations and citizen engagement.
BREAK
Developing a Plan for your Public Consultations/Citizen Engagement Project

• Deciding on the model
• Step-by-step approach and key considerations, pitfalls and challenges
• Being strategic and understanding risk
• Understanding and segmenting target audiences, clients and stakeholders
• Linkage to communications
Mini-break
“On the Road Again”: Communications Do’s and Don’ts

• Determining the role of the media
• Understanding and managing “dissenters” and “disruptors”
• Defining messaging imperatives
• Spokespersons and facilitators
• Implementing the communications strategy and action plan
• Measuring the success of your overall initiative
• After the consultations process – when does it all end?
Wrap-up and Evaluation
Participants will complete a short evaluation.

You continue to offer exactly what government workers need to learn – at the right time!

Workshop Participant, Health Canada

Workshop

Communications

Managing and Communicating Under Stress

In-House
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

Work-related stress is now one of the biggest causes of absence from the workplace and trends indicate that the figures are getting worse not better. Some degree of stress in our lives is vital. It is what keeps us alert and helps us develop, however, too much stress can lead to both mental and physical illness. This workshop is designed to help us understand what stress is and outline some of the communication and other strategies for managing it. You will experience a range of stress management approaches to find the techniques that work for you. This course will help you contend with the sources of stress that have most impact for you personally.

What will you learn?

  • Identify signs and symptoms of stress
  • Identify sources of stress
  • Measure our level of “day-to-day” stress
  • Identify the difference between stress and burnout
  • Discuss how we handle stress
  • Learn proven communication and other strategies for managing stress both at work and at home

What will you take away?

  • Comprehensive workbook
  • Exercises and handouts

Professional competencies

  • Engagement: Working effectively with people, organizations and partners
  • Excellence Through Results: Delivering through own work, relationships and responsibilities

Sample Agenda

Day 1

Activity
Introductions and Workshop Overview
• Review Course Objectives
• Stress Buster # 1
Definition and Causes of Stress

• Causes of Stress: Write down 10 things that cause you stress (work or personal)
• Stress Buster #2

Stress survey 
BREAK
Common Signs and Causes of Stress

• Sign of stress
• Responses to stress
• Causes of stress

Plenary and small group discussions
Effects of Stress

• Positive and Negative Effects of Stress: Mind,  Body, Spirit
• Definition of Burnout. Working in small groups develop a definition of burnout

Survey – Learning about our stressors
LUNCH
Debriefing of Burnout Inventory

• Stress Buster #4
• Individual Exercise: “What makes us Comfortable”
• Cures for Burnout

Small-group brainstorming and debriefing
BREAK
Changing the Changeable – Case Study

• Small-group discussions and debriefing.
• Stress Buster #5
• Stress Buster # 6

Exercise: Stepping out of your comfort zone
Review of Day One

• What one thing did you learn today to help you deal positively with stress
• Qs and As

Homework Assignment: Communication Styles Inventory.

Day 2

Activity
Recap of Day One
Debriefing: Communication Styles Inventory

What type of communicator are you?

• Visual
• Auditory
• Kinesthetic
Strategies for Communicating under Stress
Flexing your communications style.
BREAK
The Positive Approach to Stress Management

• Creating and sustaining life balance.
• Individual exercise:
• What does “balance” mean to you?
• What does it “look like”?

What are the four most important things that I would like to spend my time on?
Goal-Setting

• Identify short, medium and long-term goals for personal, financial, health and work
• Goal-setting guidelines

Setting SMART goals
LUNCH
Cognitive Restructuring

• Managing self-talk – Group discussion
• Exercise:
• Reframing from negative thoughts
• Writing positive statements to replace negative ones
• Managing irrational thoughts
• Basic techniques for attacking irrational thoughts

Group discussion
BREAK
Stress Management Techniques

• Review of several proven techniques for managing stress
• Exercise, Nutrition, Muscular Relaxation, Meditation, Guided Imagery, Visualization. Abdominal Breathing

Stress Buster # 7
Personal Action Plan
Wrap-up and Workshop Evaluation
Participants will complete a short evaluation.

Several people made a point of telling me how well the presentation went, how useful it was to them and how well I did, leading the presentation. I frankly owe these kudos to you and an excellent training session. This was, in fact, the first time I have ever delivered a presentation in such formal circumstances. My ability to perform (without nerves!) in front of a high-powered group was entirely due to the learning I received from you at the “Effective Oral Briefings and Presentations to Senior Officials” session in March (2014). So thanks, Josef!

Strategic Communications Advisor, Environment Canada

Workshop

Communications

Fundamental Communications Competencies: Active Listening, Assertiveness, Problem Solving & Decision Making

In-House
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Why should you attend?

This creative and fast-paced interactive workshop has been designed for those individuals who would like to improve their communication skills: the life skills used every day to communicate and interact with others in our professional and personal lives. This workshop will focus on improving participant communication skills in active listeningassertivenessnegotiationproblem solving, and decision-making. These are the most important of all interpersonal communication skills.

Individuals with strong communication skills are much more likely to succeed. Employers, whether in the public, private or voluntary sectors, are always on the lookout to hire and advance the careers of individuals with well-honed communication skills. While there are many professional development programs that focus on oral and written communications very few programs focus on the interaction of active listening, assertiveness, negotiations, problem solving, and decision-making.

Employees with strong communication skills clearly stand out from the crowd. These individuals are more productive and more successful as a result of the quality of their working relationships with peers, employees, supervisors, clients and others. Such individuals can quickly rally and sustain the support of others to successfully manage complex work assignments. Equally, they possess the skills necessary to deal with difficult issues in a straightforward manner, listen well to the ideas and concerns of others, problem-solve to support employers, colleagues and reports, and demonstrate a calm respectful assertiveness when engaging others.

What will you learn?

This workshop will concentrate on the communications skills today’s professionals require for success. Specifically, this professional development workshop will focus on the communication skill sets that employers’ value most:

  • Active listening skills;
  • Assertive communications;
  • Negotiation;
  • Problem solving; and
  • Decision-making.

During this workshop, participants will acquire the following learning outcomes:

  • Listen actively to others and, thereby, provide candid feedback to employers, colleagues and reports;
  • Express ideas and views in a positive, respectful but assertive manner;
  • Know how to problem solve and, thereby, facilitate conversations to better manage organizational and inter-personal difficulties;
  • Understand the fundamentals of negotiations and know how to avoid common pitfalls; and
  • Take decisions that matter, know how to stand by the decisions taken over the long-term and know when a decision requires revision.

Who should attend?

This workshop is intended for today’s highly motivated professionals who want to advance their communication skills and careers.

Included with this workshop

  • Notebook consisting of presentation slides
  • Exercises, case study and handouts
  • Certificate of completion

Professional competencies

  • Engagement
  • Oral Communications
  • Problem Solving
  • Influencing
  • Negotiating

Leah Jurkovic, President CEC

Leah has over 25 years of experience working at the intersection of communications, organizational change, and cultural transformation. As a former executive at Colleges and Institutes Canada (CICan), Leah led both the communications and human… Read full bio


Sample Agenda

Activity
Introductions and Workshop Overview
• The workshop participants will introduce themselves and outline their expectations and learning objectives
• The instructor will outline the workshop learning opportunities and planned processes
Active Listening: The Most Powerful of all Non-Verbal Communication Skills
• Participants will learn how active listening is essential to communication otherwise critical information will be missed or misunderstood
• Participant discussions will focus on how to listen actively to another person and how the act of ‘listening’ and ‘hearing’ differ
HEALTH BREAK
Assertive Communications: Make Interventions that are Assertive and Respectful
• Participants will learn how to express their thoughts, ideas and suggestions in a honest and appropriate manner
• In particular, participants will learn how to be assertive while remaining respectful of the thoughts, feelings and beliefs of others
• Participants will discuss and clearly differentiate assertive communications from aggressive communications
• Participant conversations will conclude on techniques designed to influence others through embedded suggestions
Case Study Exercise
LUNCH
Negotiation: Being Skillful While Avoiding the Manipulation of Others
• Participants will discuss the art of negotiation and why more employers regard strong negotiation skills as an important component of an employee’s communications tool kit
• Discussions will focus on understanding manipulation techniques — put-downs, bulldozing and spurious logic — often used in negotiations and how to resist and counter them
Problem Solving: The Stages and Techniques of Problem Solving
• Participants will learn why employers and organizational colleagues value problem solvers
• The participants will discuss the specific stages of problem solving and learn how problem solving techniques can be employed to resolve conflicts and disagreements
HEALTH BREAK
Decision-Making: Taking Decisions That Matter
• Participants will learn how to improve and further refine their decision-making skills
• Participant conversations will focus on the importance of decision-making and the meaningful role for decision-makers in today’s fast moving and evolving organizations
Case Study Exercise
Wrap-up and Workshop Evaluation
• Participants will have an opportunity to ask final questions and discuss remaining issues and/or concerns
• The participants will be asked to complete a short evaluation of the workshop

I would like to take the opportunity to thank you again for another excellent course.  I keep returning to the CEC for training as I am continually impressed by the courses, which I find to be relevant, practical, interesting and informative. My experience to date after attending 3 courses is that the instructors chosen are dynamic people who deliver the content in an engaging and accessible manner. As someone who actively pursues professional development and has been to a number of facilities, I truly appreciate this approach and will continue to turn to the CEC.

Workshop Participant

Workshop

Writing

La rédaction en langage clair et simple au gouvernement fédéral

In-House
Have questions about cancellations, rescheduling, or substitutions? View our workshop policies.

Pourquoi y assister?

Trop souvent la communication se heurte à une barrière commune ; l’incompréhension. Des documents rédigés dans une langue de bois, une langue complexe, technique ou trop recherchée engendrent inévitablement des pertes de temps, peuvent entraîner des coûts supplémentaires. Ils peuvent aussi provoquer des erreurs. Par contre, des documents rédigés clairement et simplement vous assureront d’être bien compris parce qu’ils vont droit au but et c’est là l’objectif de cet atelier interactif. Le partage de ces techniques nous rappelant les fondements de la communication seront d’une grande utilité que ce soit au sein de votre vie professionnelle ou dans votre vie privée.

Ce que vous apprendrez

L’atelier vous aidera à rédiger des documents faciles à lire et à comprendre en appliquant des techniques visant à en améliorer la lisibilité ;

  • Comment développer un style de rédaction efficace ;
  • Comment en arriver à utiliser un vocabulaire et d’expressions appropriés au sein de phrases courtes ;
  • Comment organiser vos idées de façon logique ;
  • Comment présenter des textes de sorte à en améliorer la lisibilité.

Ce que vous conserverez

  • Un manuel comprenant des exercices
  • Des exercices et des informations complémentaires

Compétences du gouvernement fédéral

  • Réflexion approfondie: Innovation grâce à l’analyse et aux idées

Programme

Activity
Présentations et survol de l’atelier
Les sept « C » des communications gouvernementales écrites – Les principes de base du langage clair et simple
Les communications doivent être claires, concises, concrètes, correctes, cohérentes, complètes et courtoises. Les principaux produits de communication écrite au gouvernement. L’importance d’une bonne rédaction. Le langage clair et simple au sein du gouvernement fédéral : principes importants et conseils. Liste de vérification pour une rédaction claire et simple.

Exercices éclairs, y compris une plénière sur les principaux défis liés à la rédaction de documents.
PAUSE
L’organisation du processus rédactionnel pour une rédaction claire et concise
Les cinq étapes du processus de rédaction. L’art d’être stratégique dans nos communications. L’importance de la recherche et de l’analyse pour une rédaction gouvernementale efficace. L’approche journalistique – faire ressortir et répondre aux 5 W. L’ébauche, la mise en forme, l’organisation, la révision et la lecture d’épreuve. L’utilisation et l’organisation des paragraphes. L’importance de bien connaître son public.
La rédaction claire et concise
La lisibilité d’un document. Rédiger pour le lecteur. L’art d’être concis. La rédaction de résumés – principes, conseils et exemples. La liste de vérification pour la rédaction en langage clair et simple. La liste de vérification pour la révision.

Exercice pratique en plénière : Élaborer une liste de vérification pour la rédaction pertinente à la Direction générale.
PAUSE
Exercice pratique en petits groupes : Rédiger en langage clair et simple
En petits groupes, les participants examinent un texte pertinent à leur Direction générale, puis le réécrivent en fonction des principes du langage clair et simple. Les groupes présentent leur texte qui fera l’objet d’une rétroaction dirigée par le formateur.
DÉJEUNER
Survol des enseignements tirés
La rédaction à l’intention des cadres supérieurs et des principaux intervenants de la Direction générale
Rédiger pour les cadres supérieurs. Quels sont leurs besoins ? Comment le déterminons-nous ? Obtenir les réponses à ces importantes questions. Que devons-nous savoir pour fournir des conseils écrits efficaces ? Les différents formats et structures de rédaction de documents destinés aux cadres supérieurs et aux principaux intervenants. Les choses à faire et les écueils à éviter lorsqu’on rédige pour les cadres supérieurs. La rédaction de documents efficaces – notes de breffage, présentations PowerPoint, dossiers de présentation et autres documents – pour les cadres supérieurs. Les principales questions à poser et les réponses à obtenir. Les listes de vérification utiles.
Exercice pratique en petits groupes : Rédiger un résumé
Les participants examinent un texte pertinent à leur Direction générale, dégagent les idées principales du texte et rédigent un résumé à insérer dans un courriel à l’intention d’un cadre supérieur.
PAUSE
Exercice pratique en groupe : Les groupes présentent leur résumé qui fera l’objet d’une rétroaction dirigée par le formateur
La rédaction de courriels efficaces
Les principaux éléments de courriels efficaces. Les questions à se poser et à répondre. Se concentrer sur les publics. L’importance de l’objet et des deux premières phrases.
PAUSE
La rédaction de produits divers : Info-capsules, points d’allocution et discours
Comprendre les médias d’aujourd’hui. Le contexte, l’importance, la structure et les principales caractéristiques des documents énumérés ci-dessus. Les particularités d’un message efficace. Les principes de rédaction importants à se rappeler. Comprendre les besoins et les priorités des cadres supérieurs et des publics. Faire usage des analyses de publics cibles, de l’environnement et des enjeux.
Exercice pratique en petits groupes : Rédiger des info-capsules et des notes pour la période des questions
Les participants forment des petits groupes et rédigent des info-capsules sur un enjeu pertinent à leur Direction générale. Les groupes présentent leurs textes qui font l’objet d’une rétroaction dirigée par le formateur.
Mot de la fin de l’atelier, questions et réponses, outils à emporter et évaluation

You folks have the best materials! I thank you and your colleagues for your continued support. It’s one of the reasons we continue to come back!

Manager, The Canadian Medical Protective Association