Why should you attend?
This workshop is designed to tune up and strengthen understanding of, and skills in, various aspects of internal communications, as well as to bring examples of best practices from various organizations.
What will you learn?
The workshop will focus on:
- What is internal communications – principles, linkages and definitions
- Key issues and drivers of internal communications
- Diverse approaches to internal communications
- What others do and do not and why
- What works and what doesn’t – sine qua non of best internal communications practices
- Importance of research, monitoring and evaluation
- Linkages to external communication
- An integrated strategic approach to planning, developing and implementing internal communications
What will you take away?
- Workbook with checklists
- Exercises and handouts
Professional competencies
- Engagement: Working effectively with people, organizations and partners
Sample Agenda
| Activity |
|---|
| Introductions and Workshop Overview |
| What is Internal Communications? • The Government of Canada Communications Policy • Definitions, principles and linkages • Issues and drivers of internal communications in the public sector • “Impact mapping” • Key challenges |
| BREAK |
| Internal Communications Approaches • Addressing diverse communications needs • From “HR” to “change” to “crisis communications” • What systems do we use and when • ABCs of internal communications approaches Exercise: Building an internal communications system. |
| LUNCH |
| Effective Internal Communications – The Public Sector’s Sine Qua Non • What works • What doesn’t work • How do we find out • Do’s and don’ts of internal communications research, monitoring and evaluation Exercise: Designing a cost-effective internal communications monitoring framework. |
| BREAK |
| An Integrated Strategic Approach to Internal Communications • Internal communications matrix • Linkages to organizational strategies and business plans • Internal versus external communications • Planning, developing and implementing internal communications Exercise: Developing an internal communications strategy for flexibility and change. |
| Wrap-up and Evaluation Participants will complete a short evaluation. |
Several people made a point of telling me how well the presentation went, how useful it was to them and how well I did, leading the presentation. I frankly owe these kudos to you and an excellent training session. This was, in fact, the first time I have ever delivered a presentation in such formal circumstances. My ability to perform (without nerves!) in front of a high-powered group was entirely due to the learning I received from you at the “Effective Oral Briefings and Presentations to Senior Officials” session in March (2014). So thanks, Josef!