Why should you attend?
The current environment is dominated by management efforts to ensure that all levels of employees respond to significant changes in their internal and external environments. In this context, the ability to harness internal communications and engage employees is a pre-requisite of successful organizational transformation, that is, transformation that reflects and effectively deals with the complex impacts of shifting economic, social and demographic realities.
This workshop is designed to tune up and strengthen participants’ understanding of, and skills in, various aspects of internal communications and employee engagement, as well as to bring examples of best practices from diverse organizations.
What will you learn?
The workshop will focus on:
- What is internal communications – principles, linkages and definitions
- Relationship between internal communications and employee engagement
- Key issues and drivers of internal communications
- Diverse approaches to internal communications
- What others do and do not do and why
- What works and what doesn’t – sine qua non of best internal communications practices
- Impact of social media on internal communications and employee engagement
- Importance of research, monitoring and evaluation
- Linkages to external communication
- An integrated strategic approach to planning, developing and implementing internal communications and employee engagement
Included in this workshop
- Participant notebook consisting of presentation slides
- A link to post-workshop resources available for download
- Certificate of completion
Meet Your Instructor
Leah Jurkovic, President CEC
Leah has over 25 years of experience working at the intersection of communications, organizational change, and cultural transformation. As a former executive at Colleges and Institutes Canada (CICan), Leah led both the communications and human… Read full bio
Sample Agenda
| Activity |
|---|
| Introductions and Workshop Overview Participants will introduce themselves and outline their expectations for the workshop. |
| What is Internal Communications and Employee Engagement • Definitions, principles and linkages • Issues and drivers of public sector internal communications and employee engagement • Understanding and using “impact mapping” to drive internal communications • Key issues and challenges in internal communications and employee engagement Exercise: Internal Communications and Employee Engagement Organizational Health Quiz |
| BREAK |
| Approaches to Internal Communications and Employee Engagement • Addressing diverse internal communications and engagement needs • From “corporate” to “HR” to “change” to “crisis communications” • Different communications flows and applications • What approaches to use and when Small Group Exercise |
| LUNCH |
| Tools and Techniques for Effective Internal Communications and Employee Engagement • What works • What doesn’t work • How do we find out • Integrating internal communications and employee engagement • Internal social media engagement • Do’s and don’ts of internal communications research, monitoring and evaluation Small Group Exercise |
| BREAK |
| Integrated Strategic Approach to Internal Communications and Employee Engagement • Linkages to organizational strategies and business plans • Internal versus external communications • Building an internal communications strategy and action plan Small Group Exercise |
| Wrap-up and Workshop Evaluation Participants will complete a short evaluation. |
The information provided in this course made me think about briefings in a new context. It caused me to reflect on my own strengths and weaknesses. I was already able to apply the lessons learned in a briefing with my manager at break time.