Owner and Principal Consultant at SMRT Solution Consulting Inc., Basia Radomski brings more than 20 years of experience in strategic communications and journalism to her consulting work. She started her career at the CBC as a writer and producer, working on some of the biggest news stories. She transitioned to communications management, working for a municipal government, advising the CAO, Mayor, politicians and senior leadership team on critical crisis issues, navigating relationships with provincial and federal agencies and leading communications through the COVID-19 pandemic.
She acted as the Emergency Information Officer (EIO) in her role at the government, leading all emergency communications response, planning and execution during flooding, ice storms, major fires affecting community assets, and COVID-19. Basia also led the Municipality’s Tourism division, creating marketing and advertising plans to reach diverse audiences, attract visitors to the community and build brand recognition.
Her communications and marketing plans are rooted in the principles established by the International Association for Public Participation, focused on the audience with tailored messages. She has honed this experience working in the private sector, leveraging her media skills and understanding of the inner workings of the government to successfully increase the share of market voice and media coverage for a large multinational law firm, Norton Rose Fulbright. She has a pragmatic approach to crisis communications, leveraging her media experience to anticipate stories and issues to frame out proactive best-in-class strategies to protect the company’s reputation and brand.