Why Should You Attend?
Organizations and communicators most often focus on external audiences and development of strategies to communicate effectively with them. While the communications environment and challenges may be different, the need for a strategic, planned approach to internal communications and its tools and techniques is the same. How well or poorly internal communication is undertaken affects both individual job satisfaction and achievement of organizational goals and objectives.
What Will You Learn?
The workshop will focus on:
- What is internal communications — principles, linkages and definitions
- Key issues and drivers of internal communications
- Internal communications systems and approaches
- What makes internal communications effective
- Best internal communications practices
- Linkages to external communication
- An integrated strategic approach to planning, developing and implementing internal communications
- Understanding the internal communications environment
- The importance of research
- Using the right tools and techniques
- The essential role of monitoring and evaluation
What Will You Take Away?
- Workbook with checklists, how-to procedures/reminders and templates
- Exercise handouts
Professional Competencies
- Engagement: Working effectively with people, organizations and partners
Agenda
Day 1
| Activity |
|---|
| Introductions and Workshop Overview |
| What is Internal Communications – Definitions and Approaches • Government of Canada Communications Policy • Effective organizational communications • Organizational and employee communications needs • Principles and challenges of effective internal communications • Different types, flows and applications of internal communications • ABCs of internal communications system Mini-Exercise: Internal communications Health Quiz |
You folks have the best materials! I thank you and your colleagues for your continued support. It’s one of the reasons we continue to come back!
Manager, The Canadian Medical Protective Association