Why should you attend?
Organizations and communicators most often focus on external audiences and the development of strategies to communicate effectively with them. While the communications environment and challenges may be different, the need for a strategic, planned approach to internal communications and its tools and techniques is the same. How well or poorly internal communication is undertaken affects both individual job satisfaction and achievement of organizational goals and objectives.
What will you learn?
The workshop will focus on:
- Key issues and drivers of internal communications
- What makes internal communications effective
- An integrated strategic approach to planning, developing and implementing internal communications
- Understanding the internal communications environment
- The importance of research
- Using the right tools and techniques
- The essential role of monitoring and evaluation
What will you take away?
- Workbook with checklists, how-to procedures/reminders and templates
- Exercise handouts
Professional competencies
- Engagement: Working effectively with people, organizations and partners
Sample Agenda
| Activity |
|---|
| Introductions and Workshop Overview |
| What is Internal Communications — Definitions and Approaches – Effective organizational communications – Organizational and employee communications needs – Principles and challenges of effective internal communications – Different types, flows and applications of internal communications Mini-Exercise: Internal communications HealthQuiz |
| BREAK |
| Effective Internal Communications: Getting Started and Being Strategic – Guiding principles – Strategic communications – links between internal and external communications – Strategic internal communications sequence and template – Determining our situation and understanding the drivers Case Study Exercise: Understanding internal communications drivers and identifying research needs |
| LUNCH |
| Analyzing the Internal Communications Environment – Communications issues, challenges and opportunities – Defining and understanding the differences Issues management – Developing the strategic approach Case Study Exercise: Identifying strategic issues, communications challenges and developing a strategic communications approach |
| BREAK |
| Determining our Response: Identifying Objectives, Results and Performance Measurement Indicators – Differences between goals, objectives, results and performance indicators – Understanding, developing and defining results – Importance of realistic performance indicators – How do we know what, why and when do we need to measure? – Using the right tools and techniques – Developing your own measurement framework Case Study Exercise: Developing internal communications objectives, results and performance indicators |
| Wrap-up |
I would like to take the opportunity to thank you again for another excellent course. I keep returning to the CEC for training as I am continually impressed by the courses, which I find to be relevant, practical, interesting and informative. My experience to date after attending 3 courses is that the instructors chosen are dynamic people who deliver the content in an engaging and accessible manner. As someone who actively pursues professional development and has been to a number of facilities, I truly appreciate this approach and will continue to turn to the CEC.