Why should you attend?
Change has become a constant in most working environments. Organizations, whether in the public, private or voluntary sectors, increasingly find themselves in continuing states of complex change. The need to effectively and quickly communicate about change has, for many communications professionals, become a regular part of their organizational responsibilities. However, busy communicators may not be aware of the range of tools now available to inform key internal and external clients, stakeholders and audiences about change.
Communicating Change and Transformation has been designed to provide communications professionals with the tools, techniques and approaches necessary to articulate, build and sustain support for all manner of internal and external organizational change.
What will you learn?
Participants will learn about:
- The dimensions of change, including the types of change and various approaches to communicating about change;
- Building and initiating change communications for internal and external clients, stakeholders and audiences;
- The different change communications methodologies designed to engage key groups and individuals in planned change processes;
- The different change communications methodologies designed to engage key groups and individuals in planned change processes;
- The range of options available to communications practitioners to successfully move clients, stakeholders and audience groups from adversarial to supporting positions;
- Proven communications approaches designed to limit resistance to change and information overload;
- How to prevent under-communication and inconsistent messaging during periods of sustained and intense transformational change;
- How to sustain trust and enhance organizational reputation during periods of intense change; and
- How to build and implement a manageable and cost-effective change communications strategy and implementation plan.
What will you take away?
- Notebook consisting of presentation slides
- Exercises and handouts
Meet Your Instructor
Leah Jurkovic, President CEC
Leah has over 25 years of experience working at the intersection of communications, organizational change, and cultural transformation. As a former executive at Colleges and Institutes Canada (CICan), Leah led both the communications and human… Read full bio
Sample Agenda
| Activity |
|---|
| Participant Introductions and Workshop Overview |
| Defining the Concept of Change Participants will discuss the basic change concepts, including the typical types of change found in the public, private and voluntary sectors. |
| The Pathology of Change During this session, participants will explore the psychological processes individuals pass through during change as well as why some individuals resist change and what can be done to effectively manage and support both the ‘passive’ and ‘active’ resisters. |
| HEALTH BREAK |
| Exercise Working in small groups, participants will identify and describe the nature of the barriers/challenges that their change communications must address. |
| How to Build a Change Communications Strategy Participants will discuss and share information about the critical steps required to develop and implement an outcomes-based change communications strategy and implementation plan. |
| LUNCH |
| On Being a Change Communications Strategist • Participants will discuss the advice and guidance that they will need to provided to organizational leaders on strategic change communications • Participants will also discuss the range of efforts required to ensure that internal and external clients, stakeholders and audiences are change-ready. |
| HEALTH BREAK |
| Exercise Working in small groups, participants will build specific change communications strategies designed to overcome the barriers/issues identified during the previous exercise session. |
| Tactics: Communicate Relentlessly Participants will review a number of tried and tested communications approaches used in change communications including: face-to-face communications, small group meetings, storytelling, special events, print and electronic communications and more. |
| Recap and Evaluation |
Thank you very much for your presentation to our national management team. We were so fortunate to tap into your vast knowledge and expertise. We will definitely be back to talk tools and approaches.