G046
EMPLOYEE ENGAGEMENT:
STRATEGIES AND TECHNIQUES

WHY SHOULD YOU ATTEND?

Research shows consistently that most organizations do not have a fully engaged workforce, people who care about its future and are willing to invest the effort to make it successful. Equally, there is a significant body of research across industries and countries and from organizations such as Gallup as to the benefits of enhancing the bond between employees, their colleagues and their organization, for example:

• Increased commitment to and alignment with the organization's goals and strategies;
• Improved overall organizational effectiveness;
• Increased productivity and improved morale;
• Increased trust;
• A community as opposed to just a workforce;
• Improved client service, brand experience and loyalty.

Moreover, employers and managers at all levels are faced with the challenge of retaining and recruiting qualified people as baby boomers retire and the labour market becomes more competitive and complex - multigenerational and multicultural. The costs of not effectively responding to these various challenges are felt in a variety of ways but, ultimately, directly affect performance.

Developing and implementing an engagement strategy provides a systematic means of dealing with the range of interrelated issues usually presented in performance and organizational improvement. But such a strategy must be based on what works, those best practices and approaches, including the key element of communication, known from experience to offer the optimum likelihood of success.

WHAT WILL YOU LEARN?

• Definition and principles of employee engagement
• The business case for employee engagement
• The components and key drivers of employee engagement
• Diagnosing your organization - critical questions and success factors
• The importance of trust
• Techniques and approaches for obtaining employee involvement
• How to measure success
• The key role of and linkages to internal communications
• What works and what doesn't

WHAT WILL YOU TAKE AWAY?

• Workbook with checklists and templates
• Exercise handouts, examples and other material

PROFESSIONAL COMPETENCIES

• Thinking Things Through: Innovating through analysis and ideas
• Engagement: Working effectively with people, organizations and partners

WHO SHOULD ATTEND?

Managers and supervisors, those working in organizational development, human resources, internal communications, recruitment and retention strategists and specialists

Agenda
8:45 - 9:00 AM	Introductions and Workshop Overview
9:00 - 10:15 AM	Employee Engagement Definitions Principles Linkages Why is Employee Engagement important? Exercise: Organizational "Health Quiz"
10:15 - 10:30 AM	Break
10:30 - 11:30 PM	Drivers of Employee Engagement The 12 principles of Employee Engagement The 10 key questions we need to ask Trust and other critical success factors Organizational barriers Mini-exercise - Looking at our own organization - answering the questions
11:30 - 12:15 PM	Why should we care? - The Business Case for Employee Engagement Employee and organizational needs Recruitment and retention Organizational culture What does research into Employee Engagement tell us? Mini-exercise - Employee engagement challenges
12:15 - 13:00 PM	Lunch
13:00 - 14:00 PM	Employee Engagement - Techniques and Approaches Getting started Key steps to success Best practices Using Social Media Mini-exercise - Looking at your own organization's engagement practices
14:00 - 14:45 PM	Measuring Employee Engagement Success Integration with internal communications Techniques and approaches Dealing with the results Linkages to organizational reputation Mini-exercise - Who measures what and how?
14:45 - 15:00 PM	Break
15:00 - 16:15 PM	Employee Engagement and Internal Communications Definitions, principles, linkages and drivers Addressing diverse communications needs What works and what does not Tools, methods and activities Exercise - Building an Employee Engagement system for your organizations
16:15 - 16:30 PM	Wrap-up and Evaluation Participants will complete a short evaluation