The 411

This workshop is only available on an in-house basis. Email us for pricing and to arrange for delivery of this workshop to your team.

For an open-registration session, check out the regularly scheduled workshop, Best Practices for Internal Communications and Employee Engagement.

Meet the Instructor

Josef Jurkovic

Josef Jurkovic

Josef Jurkovic is a CEC director and founding partner. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.

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"The exercises and discussions were excellent"

"The instructor demonstrated superior knowledge of employee engagement strategies"

"The stories recounted kept me interested in the content"



Research shows consistently that most organizations do not have a fully engaged workforce, people who care about its future and are willing to invest the effort to make it successful. Equally, there is a significant body of research across industries and countries and from organizations such as Gallup as to the benefits of enhancing the bond between employees, their colleagues and their organization, for example:

Moreover, employers and managers at all levels are faced with the challenge of retaining and recruiting qualified people as baby boomers retire and the labour market becomes more competitive and complex - multigenerational and multicultural. The costs of not effectively responding to these various challenges are felt in a variety of ways but, ultimately, directly affect performance.

Developing and implementing an engagement strategy provides a systematic means of dealing with the range of interrelated issues usually presented in performance and organizational improvement. But such a strategy must be based on what works, those best practices and approaches, including the key element of communication, known from experience to offer the optimum likelihood of success.





Managers and supervisors, those working in organizational development, human resources, internal communications, recruitment and retention strategists and specialists

8:45 - 9:00 AM
Introductions and Workshop Overview
9:00 - 10:15 AM Employee Engagement
  • Definitions
  • Principles
  • Linkages
  • Why is Employee Engagement important?
Exercise: Organizational "Health Quiz"
10:15 - 10:30 AM Break
10:30 - 11:30 PM Drivers of Employee Engagement
  • The 12 principles of Employee Engagement
  • The 10 key questions we need to ask
  • Trust and other critical success factors
  • Organizational barriers
Mini-exercise - Looking at our own organization - answering the questions
11:30 - 12:15 PM Why should we care? - The Business Case for Employee Engagement
  • Employee and organizational needs
  • Recruitment and retention
  • Organizational culture
  • What does research into Employee Engagement tell us?
Mini-exercise - Employee engagement challenges
12:15 - 13:00 PM Lunch
13:00 - 14:00 PM Employee Engagement - Techniques and Approaches
  • Getting started
  • Key steps to success
  • Best practices
  • Using Social Media
Mini-exercise - Looking at your own organization's engagement practices
14:00 - 14:45 PM Measuring Employee Engagement Success
  • Integration with internal communications
  • Techniques and approaches
  • Dealing with the results
  • Linkages to organizational reputation
Mini-exercise - Who measures what and how?
14:45 - 15:00 PM Break
15:00 - 16:15 PM Employee Engagement and Internal Communications
  • Definitions, principles, linkages and drivers
  • Addressing diverse communications needs
  • What works and what does not
  • Tools, methods and activities
Exercise - Building an Employee Engagement system for your organizations
16:15 - 16:30 PM Wrap-up and Evaluation
  • Participants will complete a short evaluation