The 411

January 22, 2020
8:45 a.m. - 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 (+hst)
Discounts available.


Meet the Instructor

Josef Jurkovic

Josef Jurkovic

Josef Jurkovic is a CEC director and founding partner. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.

read bio


"Small class size allowed for great discussion. Josef's knowledge and expertise was a pleasure to experience. Thoroughly enjoyed the course. I will be back for more training."

"Josef clearly has a lot of knowledge in the subject matter so I enjoyed hearing about his experiences and expertise."

"This course provided me with a good base for introducing best practices to my internal comms team."

"I liked the full range of practices presented as well as the individual discussions. It made it easy to get the big picture but also to see how it applies to me."

"Loved hearing what other organizations do/don't do in IC. Josef's insight was very educational. Leaving today with a lot of new ideas."

"I appreciated the opportunity to discuss theory of internal comms and employee engagement, but also the practical application of methods."

"I really liked sharing with others and getting ideas of others' realities and challanges and how they dealt with them. The instructor was great! I learned so much about the link between EE and IC!"

"It met my needs and expectations. Starting at '0' in terms of exposure to internal comms. theory and methodology, I went to a level '5' in one day!"



The current environment is dominated by management efforts to ensure that all levels of employees respond to significant changes in their internal and external environments. In this context, the ability to harness internal communications and engage employees is a pre-requisite of successful organizational transformation, that is, transformation that reflects and effectively deals with the complex impacts of shifting economic, social and demographic realities.

This workshop is designed to tune-up and strengthen participants’ understanding of, and skills in, various aspects of internal communications and employee engagement, as well as to bring examples of best practices from diverse organizations.


The workshop will focus on:


8:45 - 9:10 Introductions and Workshop Overview
9:10 - 10:30 What is Internal Communications and Employee Engagement
  • Definitions, principles and linkages
  • Issues and drivers of public sector internal communications and employee engagement
  • Understanding and using "impact mapping" to drive internal communications
  • Key issues and challenges in internal communications and employee engagement
Exercise: Internal Communications and Employee Engagement Organizational Health Quiz
10:30 - 10:45 Break
10:45 - 12:15 Approaches to
Internal Communications and Employee Engagement
  • Addressing diverse internal communications and engagement needs
  • From “corporate” to “HR” to “change” to “crisis communications”
  • Different communications flows and applications
  • What approaches to use and when
Small Group Exercise
12:15 - 13:15 Lunch
13:15 - 14:45 Tools and Techniques for Effective
Internal Communications and Employee Engagement
  • What works
  • What doesn't work
  • How do we find out
  • Integrating internal communications and employee engagement
  • Internal social media engagement
  • Do's and don'ts of internal communications research, monitoring and evaluation
Small Group Exercise
14:45 - 15:00 Break
15:00 - 16:15 Integrated Strategic Approach to
Internal Communications and Employee Engagement
  • Linkages to organizational strategies and business plans
  • Internal versus external communications
  • Building an internal communications strategy and action plan
Small Group Exercise
16:15 - 16:45 Wrap-up and Workshop Evaluation
  • Participants will complete a short evaluation