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Josef Jurkovic, founding partner and Director, The Centre for Excellence in Communications
David Kardish, founding partner and President, The Centre for Excellence in Communications
Workshop Date and Location
November 8, 2013
CEC Training Room
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4
FREE parking is available
Need More Information?
Contact Josef Jurkovic for further information or to arrange for delivery of the LCDP program to your group of 6-8 department/team members.
SPEAKING WITH AUTHORITY & CONVICTION
Oral briefings and presentations have never been more important.
Time is a precious resource for ministers, senior managers and decision makers faced with multiple issues and events competing for their attention. And the issues are ever more complex and multi-layered, often involving an expanding range of interests and stakeholders, while playing out in a communications universe that shrinks response times as it simultaneously drives media competition for the latest story. The oral transmission of information, analysis and policy/action recommendations and their rationale through briefings and presentations has never been more important in the operation of government.
Your effectiveness depends on how well you plan, prepare and deliver.
The effectiveness of any public servant responsible for preparing and/or delivering briefings or presentations to meet the needs of ministers and executives or the requirements of committees, public hearings and consultations, is dependent upon two sets of competencies: preparation and planning; and delivery.
WHAT YOU WILL LEARN
- The common factors responsible for ineffective briefings and presentations
- How to apply audience analysis – perspectives, needs and priorities – as a key determinant of briefing or presentation content, structure and delivery style
- How to identify and craft key messages to be transmitted
- How to identify and develop a clear position on issues that will or are likely to arise and identify and prepare for traps, e.g., what not to say, what to say
- How to transmit technical concepts, information and data at a level appropriate to the audience
- How to comfortably deliver different types of presentations for different audiences or events
- How to apply delivery techniques and use speaking notes and visual aids
- How to use verbal and non-verbal techniques for effective communication
- The strategic importance of and techniques for "staying on message" and focusing on outcomes
- How to deal effectively with questions – including unexpected questions – from an audience
- How to apply techniques for maintaining calm, composure, confidence and situational control
- How to deliver diverse types of briefings and presentations with confidence
- How to undertake a structured review of a briefing or presentation to identify lessons learned
WHAT YOU WILL TAKE AWAY
- A workbook, references, video tape of briefing/presentation, handouts and tip sheets.
FEDERAL GOVERNMENT COMPETENCIES
Thinking Things Through - Innovating through analysis and ideas
Engagement - Mobilizing people, organizations, partners
|12:30 - 1:15||Lunch|
|1:15 - 1:30||Introductions & Workshop Overview|
|SESSION 1||Planning and Developing Briefings and Presentations|
|1:30 - 2:15||
|2:15 - 3:00||
|3:00 - 3:15||Break|
|SESSION 3||Delivery, Use of Language and the "Snapshot" Presentation (Oral Executive Summary)|
|3:15 - 3:45||
|3:45 - 4:45||
|4:45 - 5:00||
Wrap-up and Evaluation