In-house Booking Information

Contact Josef Jurkovic for pricing and to arrange for delivery of the LCDP program to your group of 6-8 department/team members.

Instructor

Josef Jurkovic, founding partner and Director, The Centre for Excellence in Communications

BEING HEARD:
SPEAKING WITH AUTHORITY & CONVICTION

CONTEXT

Oral briefings and presentations have never been more important.

Time is a precious resource for ministers, senior managers and decision makers faced with multiple issues and events competing for their attention. And the issues are ever more complex and multi-layered, often involving an expanding range of interests and stakeholders, while playing out in a communications universe that shrinks response times as it simultaneously drives media competition for the latest story. The oral transmission of information, analysis and policy/action recommendations and their rationale through briefings and presentations has never been more important in the operation of government.

Your effectiveness depends on how well you plan, prepare and deliver.

The effectiveness of any public servant responsible for preparing and/or delivering briefings or presentations to meet the needs of ministers and executives or the requirements of committees, public hearings and consultations, is dependent upon two sets of competencies: preparation and planning; and delivery.

WHAT YOU WILL LEARN

The common factors responsible for ineffective briefings and presentations
How to apply audience analysis – perspectives, needs and priorities – as a key determinant of briefing or presentation content, structure and delivery style
How to identify and craft key messages to be transmitted
How to identify and develop a clear position on issues that will or are likely to arise and identify and prepare for traps, e.g., what not to say, what to say
How to transmit technical concepts, information and data at a level appropriate to the audience
How to comfortably deliver different types of presentations for different audiences or events
How to apply delivery techniques and use speaking notes and visual aids
How to use verbal and non-verbal techniques for effective communication
The strategic importance of and techniques for "staying on message" and focusing on outcomes
How to deal effectively with questions – including unexpected questions – from an audience
How to apply techniques for maintaining calm, composure, confidence and situational control
How to deliver diverse types of briefings and presentations with confidence
How to undertake a structured review of a briefing or presentation to identify lessons learned

WHAT YOU WILL TAKE AWAY

A workbook, references, video tape of briefing/presentation, handouts and tip sheets.

FEDERAL GOVERNMENT COMPETENCIES

Thinking Things Through - Innovating through analysis and ideas
Engagement - Mobilizing people, organizations, partners

Agenda
12:30 - 1:15	Lunch
1:15 - 1:30	Introductions & Workshop Overview
SESSION 1	Planning and Developing Briefings and Presentations
1:30 - 2:15	A strategic approach to briefings and presentations; differences between written and oral communication; audience analysis “who am I talking to” and “what’s in it for me;” setting results and the different types of briefings and presentations; determining and crafting key messages and the “residual message” – the main point or points your listener or an audience should take away from the briefing or the presentation; structuring the briefing and/or presentation; determining content – what and how much.
SESSION 2	Presentations
2:15 - 3:00	Individual, video-taped briefing/presentations, structured peer review, discussion and instructor feedback.
3:00 - 3:15	Break
SESSION 3	Delivery, Use of Language and the "Snapshot" Presentation (Oral Executive Summary)
3:15 - 3:45	Techniques for remembering material; using speaking notes; choosing your words and using your voice; simple and proven techniques for overcoming nervousness; dealing with questions; a system for staying “on the message”; using plain language; being conversational; developing and using the “Snapshot”.
SESSION 4	Presentations
3:45 - 4:45	Individual presentations, structured peer review, discussion and instructor feedback.
4:45 - 5:00	Wrap-up and Evaluation Review, questions and comments. Participants will complete a short evaluation.