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Heather Marshall is a former journalist and program host with 14 years experience in public broadcasting.
When, Where, How Much?
September 12, 2013
CEC Training Room
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4
$675 (+13% HST)
Speechwriting Simplified (G052)
WHY SHOULD YOU ATTEND?
People have been giving speeches dating back to the days when we lived in caves. In fact, for most of human history, oral presentations have been the most common way people have communicated important ideas and information. From the clan leader preparing tribe members for the hunt, to the priest preparing parishioners for the afterlife, to parents making up bedtime stories preparing young children for sleep, storytelling is an ingrained part of the human experience. It's also one of the most efficient and effective ways to approach speechwriting.
Whether you write speeches on a regular basis, now and again, have been assigned to "produce a draft" or simply want to add to your skills, this course offers a straightforward approach to crafting a successful speech based on techniques used by professional storytellers – journalists. Heather Marshall applies the storytelling skills acquired through her experience as a broadcast journalist and speech writer for politicians and senior government executives. The course provides a roadmap to speechwriting that steers you from planning to execution, including shortcuts for time-pressed writers.
WHAT WILL YOU LEARN?
- Apply the "W5 + 1H" of storytelling to speechwriting
- Assess and address the needs and expectations of the audience
- Think strategically in selecting your speech's focus
- Decide what to include and leave out
- Develop relevant messages that resonate
- Write the way people speak
- Reflect the speaker's style and rhythms
- Connect with an audience and hook your listener from the opening sentence
- Have a conversation with the audience, not preach a sermon
- Tie ideas together
- Use facts and figures to punch your points, not put people to sleep
- Leave them talking – generate a buzz after the speech is over
WHAT WILL YOU TAKE AWAY?
- Exercises and handouts
- Tips on meeting tight deadlines
|8:45 - 9:00||
Introductions and Workshop Overview
W5 - Approaching a speech the way a journalist tells a story
Who you are writing for. What the speaker should say. Why the audience should care. When to call it a wrap. Where to turn for ideas and inspiration.
|9:00 - 10:30||Session I – The Basics|
|9:00 - 10:00||
W5 + 1H
|10:00 - 10:30||
Determine the focus of a potential speech based on real-life situations from the workplace
|10:30 - 10:45||
|10:45 - 12:15||Session II|
|10:45 - 12:15||
The Mechanics: How to structure your speech
|12:15 - 13:15||
|13:15 - 14:45||Session III|
|13:15 - 14:00||
Putting it into practice
Based on Exercise 1, develop a speech outline, including key messages Draft an introductory paragraph tailored to the target audience
|14:00 - 14:45||
Discussion and feedback
|14:45 - 15:00||
|15:00 - 16:15||Session IV – Tips and techniques|
|15:00 - 15:30||
Pulling it all together
|15:30 - 16:15||
Make sense of this! Translate bureaucratese into real people terms
Using plain language techniques and speechwriting tools, rework awkwardly-written extracts from actual speeches to make them more accessible and relevant to an audience
|16:15 - 16:30||
Review and Evaluation