The 411



$750 (+hst)
Discounts available.

Meet the Instructor



"Great information. Very up-to-date and useful. One of the most useful courses I have taken in terms of showing immediate results.

"Discussion with other participants was very enlightening. Instructor was very knowledgeable."

"The interaction between the participants and trainer enabled us to learn from each others experiences."

"Interactive. Content was tailored to participants' workplaces."

"I liked that it was engaging and involved a lot of teamwork and participation. I enjoyed the overall social media discussions as it got me thinking how my department could improve."

"Our trainer was very knowledgeable, interesting to listen to, created great dialogue and made it comfortable for participants to engage and share."

"Vicki is a great presenter; very knowledgeable and clear. I felt my time was well-spent and I learned a few new things and had a lot of things validated for me. On topic and current."

Critical Steps and Techniques for Effective Engagement

NOTE: The workshop content described below will be delivered through ZOOM ONLINE on two consecutive half-day sessions. Agendas and other relevant workshop documentation will be sent to you by the workshop instructor at least three days prior to the date of the first session.


As the digital landscape continues to evolve through social media and Web 2.0, social media has become a primary tool for organizations to engage with their clients- both internal and external.

This course will teach you how to get the most out of social media by demonstrating how to effectively design and implement an effective social media strategy for your organization. It will look at a number of popular social media tools, as well as emerging platforms. The course will examine a variety of case studies, both public and private, and provide you with strategic direction on how to better understand your audience, set key engagement policies and objectives, mitigate risk and reach out to a broader audience through social media channels.

This hands on course will help you better understand how to identify and fill in the blanks in your social media strategy, how to implement an effective social media plan and how to monitor and measure performance.


  • An overview of current social media practices and Web 2.0 guidelines;
  • An overview of current and emerging tools and trends;
  • How to identify your target audience and build a strategy around reaching this audience;
  • How to develop a strategic social media framework and set realistic objectives;
  • How to increase your social media reach and digital impact through effective use of social media tools. This includes how to get more followers, and the right followers;
  • Identify key influencers in your industry and follow relevant conversations;
  • How to mitigate risk and how to manage potential threats;
  • How to effectively “listen” to the conversation through social media monitoring;
  • Experiences, best practices and case studies;
  • Performance measurement tools and techniques.


  • Participant notebook consisting of presentation slides


  • Communications Planning
  • Thinking Things Through
  • Web Content/Writing
  • Writing/Editing
8:45 - 9:00 Introductions and Workshop Overview
9:00 - 9:15 Setting the Stage: Social Media Trends, Definitions and Challenges
9:15 - 10:00 Establishing a Framework: Setting Goals & Objectives
10:00 - 10:30 Understanding Your Audience
10:30 - 10:45 BREAK
10:45 - 11:15 Planning Your Content
11:15 - 11:30 Social Media Monitoring
11:30 - 12:00 Exercise
12:00 - 1:00 LUNCH
1:00 - 1:30 Key Influencers
1:30 - 1:45 Risk Management
1:45 - 2:15 Case Studies
2:15 - 2:30 BREAK
2:30 - 3:00 Measuring Success
3:00 - 3:30 Exercise
3:30 - 3:45 Case Studies
3:45 - 4:00 Pulling it all Together
Review, Q&A, Evaluation