The 411

September 19, 2017
8:45 a.m. to 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 (+hst)
Discounts available.

Register

This workshop is part of our
SOCIAL MEDIA PACKAGE


Meet the Instructor

Vicki Schouten

Vicki Schouten

Vicki Schouten is founder and CEO of Vinyl 21 Communications Inc., an Ottawa-based social media management and digital marketing agency that specializes in providing strategic advice on social media campaigns, website development and mobile marketing solutions to small and medium sized firms across North America.

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Testimonials

"Great information. Very up-to-date and useful. One of the most useful courses I have taken in terms of showing immediate results.

"Discussion with other participants was very enlightening. Instructor was very knowledgeable."

"The interaction between the participants and trainer enabled us to learn from each others experiences."

"Interactive. Content was tailored to participants' workplaces."


G057
STRATEGIC SOCIAL MEDIA ENGAGEMENT:
Getting the most out of your social media campaign


WHY SHOULD YOU ATTEND?

As the digital landscape continues to evolve through social media and Web 2.0, social media has become a primary tool for organizations to engage with their clients- both internal and external.

This course will teach you how to get the most out of social media by demonstrating how to effectively design and implement an effective social media strategy for your organization. It will look at a number of popular social media tools, as well as emerging platforms. The course will examine a variety of case studies, both public and private, and provide you with strategic direction on how to better understand your audience, set key engagement policies and objectives, mitigate risk and reach out to a broader audience through social media channels.

This hands on course will help you better understand how to identify and fill in the blanks in your social media strategy, how to implement an effective social media plan and how to monitor and measure performance.

WHAT WILL YOU LEARN?

WHAT WILL YOU TAKE AWAY?

PROFESSIONAL COMPETENCIES

Agenda
8:45 - 9:00 Introductions and Workshop Overview
9:00 - 9:15 Setting the Stage: Social Media Trends, Definitions and Challenges
9:15 - 10:00 Establishing a Framework: Setting Goals & Objectives
10:00 - 10:30 Understanding Your Audience
10:30 - 10:45 BREAK
10:45 - 11:15 Planning Your Content
11:15 - 11:30 Social Media Monitoring
11:30 - 12:00 Exercise
12:00 - 1:00 LUNCH
1:00 - 1:30 Key Influencers
1:30 - 1:45 Risk Management
1:45 - 2:15 Case Studies
2:15 - 2:30 BREAK
2:30 - 3:00 Measuring Success
3:00 - 3:30 Exercise
3:30 - 3:45 Case Studies
3:45 - 4:00 Pulling it all Together
Review, Q&A, Evaluation