The 411

November 2, 2017
8:45 a.m. to 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 (+hst)
Discounts available.

Register


Meet the Instructor

Mark Hudson

Mark Hudson

Mark Hudson has more than 27 years of experience working in 9 federal departments envisioning, directing and delivering communications, marketing and consultation strategies.

Read full bio


G103
USING SOCIAL MEDIA
TO ENHANCE INTERNAL COMMUNICATIONS


WHY SHOULD YOU ATTEND?

Whether it is downsizing, budget constraints or restructuring the constant of ‘change’ within organizations in today’s environment makes internal communication challenging. To provide effective and efficient ways to meet those challenges organizations need to have meaningful ‘conversations’ with their employees.

When it comes to engaging employees organizations are incorporating social media into their internal communications activity and organizational goals. Allowing employees to instantly connect, collaborate and share information with each other in real time engages them in the life of the organization. This workshop is designed to expand your social media knowledge, showcase innovative practices, share expertise and develop skills for use within your organization.

WHAT WILL YOU LEARN?

WHAT WILL YOU TAKE AWAY?

PROFESSIONAL COMPETENCIES

Agenda
8:45 - 9:00 Introductions and Workshop Overview
9:00 - 9:30 Introduction to Social Media
  • Why use social media for internal communications?
  • Understanding the potential for social media
  • The benefits of using social media
9:30 - 10:30 Implementing Social Media into Employee Life
  • Barriers to using social media in your organization
  • The current difficulties and realities in using social media
  • Making it personal
10:30 - 10:45 Health Break
10:45 - 11:45 The Role of Social Media in Internal Communications
  • How to collaborate, share, discuss and produce content inside their organizations
  • Conversations behind the firewall
11:45 - 12:30 Case Study/Exercise
12:30 - 1:30 Lunch
1:30 - 2:15 Evaluation and Performance Measures
  • How to measure the effectiveness of your use of social media internally
2:15 - 3:00 Internal Social Media Plan
  • How to prepare and implement an Internal social media plan
  • Understanding the basic concepts, critical steps and resource implications
  • Setting up objectives and outcomes
3:00 - 3:15 Health Break
3:15 - 4:15 Case Study/Exercise
4:15 - 4:30 Wrap-up and Workshop Evaluation