March 31, 2017
8:45 a.m. - 4:30 p.m.
CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4
Please complete the pre-workshop assignment (outlined in the workshop description - right) following enrollment. Assignments should be sent to the workshop instructor, Scott Hannant.
Meet the Instructor
Scott Hannant is a seasoned media and communications professional. In 2010, he wrapped up a 30-year career in journalism as News Director at CTV Ottawa, one of Canada’s most successful television newsrooms.
"Practical tips, concrete examples built on experience."
"Clear, precise, open, honest discussion. It was perfect. Thank you so very much."
FROM SCRIPT TO VIDEO SCREEN
(a script writing workshop)
When it comes to social media, digital content is king and video reigns supreme. From baby steps caught on smart phones to professional productions, video now makes up close to 80 percent of traffic on the Internet. Government departments and corporations are demanding online video content as part of their Digital Content Strategies. Some have even built their own studios.
The price of video equipment is dropping. It is becoming easier to use. Video is a cost effective and powerful digital tool for communicating internally and externally.
Every online video needs a plan. It’s called a script. You use the script to capture and organize your ideas formulating a story. You develop your script to present it to funders and supervisors. You enhance it to include narration and location. You script your shoot and shoot your script. You finalize your script for editing and approvals.
Script writing and development is an essential part of producing any video for digital content for government or the corporate sector.
THIS IS NOT a workshop for Hollywood screenwriters. It is a practical guide to writing simple and effective scripts for government and corporate videos.
WHAT WILL YOU LEARN?
- Choose your story – Online video must not be an afterthought. It should be an integral part of any digital communications or information strategy.
- Write your story – Effective writing for video is plain and simple, but not always easy.
- Template your story – what information does a video script need to have and how should it be ordered.
- Focus your story – Online videos are short and deal with a single topic, idea or call to action. That 5 minute video you were planning might be better as 5 one minute videos.
- Plan your story – You need a key message, visuals, a location and people.
- Structure your story – It will need an opening to get viewers interested, a middle to give information, and an ending with a call to action or a concluding thought.
- Visualize your story – Video stories are all about the pictures. Your visual resources can range from video through animation to Power Point style graphics.
- Humanize your story – stories about people are compelling.
WHO SHOULD ATTEND?
Communications professionals who are starting out or currently working in video story production.
Throughout this workshop I want you to begin the process of writing and planning a real video. In order to do that, I need you to write a Brief about your video. It should be just that… brief.
Answer the following questions - please, no more than three sentences each and get them to me at least a week in advance of the workshop.
- What is the goal of your video? In other words, why are you making it?
- Who is your audience? Who are you making it for?
- What is the topic? The shorter this answer is the better. Be specific!
- What are the takeaways? What should you know when you’ve watched it?
- What is the call-to-action? What do you want them to do when they’ve watched it?
|8:45 - 9:00||
Introductions and Workshop Overview
|9:00 - 10:30||
|10:30 - 10:45||
|10:45 - 12:00||
Audio and Visual Elements
|12:00 - 12:30||
|12:30 - 1:00||
|1:00 - 2:00||
Script Elements and Templates
|2:00 - 2:15||
|2:15 - 4:00||
|4:00 - 4:30||
Recap and Workshop Evaluation