The 411

August 15, 2017
8:45 a.m. - 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 (+hst)
Discounts available.

Register

Need this training now?

This course is available as a 1/2 day session on a one-on-one basis. This means:

  • increased ability to determine your needs and interests
  • flexibility and in-depth coverage of topics according to need
  • a high level of interaction with the instructor
  • extended opportunity for practice briefings and presentations
  • immediate, comprehensive feedback

Email Josef Jurkovic for further information or to schedule a one-on-one session.


Meet the Instructor

Josef Jurkovic

Josef Jurkovic

Josef Jurkovic is a CEC director and founding partner. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.

read bio


Testimonials

"The content of the course was very informative and challenging and offered the opportunity to bring additional tools back to work"

"I really enjoyed the group exercises and discussions pertaining to the exercises"

"The constructive criticism came across as educational, not authoritative."

"I really enjoyed the briefing session we participated in and receiving feedback from the instructor was very valuable."

"Josef was very approachable and insightful. Great anecdotes and feedback."

"While I didn't enjoy having to face my nervousness when presenting my briefing, it was very beneficial and the best part of the course. I value the feedback provided after the exercises."

"A practical experience in a non-threatening environment."

"Information was presented with ease in handouts and by Josef. I feel I have numerous insights to unlock the mystery of oral briefings."

"Open, supportive learning environment. Honest and constructive feedback. Role playing was very helpful."


G006
EFFECTIVE ORAL BRIEFINGS AND PRESENTATIONS TO SENIOR OFFICIALS


NOTE: Due to the nature of this workshop, a maximum of 6 participants will be accepted into any scheduled session(s).

WHY YOU SHOULD ATTEND:

Oral briefings and presentations have never been more important

Time is a precious resource for ministers, senior managers and decision makers faced with multiple issues and events competing for their attention. And the issues are ever more complex and multi-layered, often involving an expanding range of interests and stakeholders, while playing out in a communications universe that shrinks response times as it simultaneously drives media competition for the latest story. The oral transmission of information, analysis and policy/action recommendations and their rationale through briefings and presentations has never been more important in the operation of government.

Your effectiveness depends on how well you plan, prepare and deliver

The effectiveness of anyone responsible for preparing and/or delivering briefings or presentations to meet the needs of ministers,executives, management or the requirements of committees, public hearings and consultations, is dependent upon two sets of competencies: preparation and planning and delivery.

Developing your competencies pays off

Preparation and planning include:

Delivery is concerned with:

Developing these competencies and associated skills and techniques will enable you to develop and deliver any briefing or presentation with confidence.

WHAT YOU WILL LEARN:

INDLUDED IN THIS WORKSHOP:

PROFESSIONAL COMPETENCIES

***NOTE: THIS AGENDA IS DESIGNED TO OUTLINE BASIC COVERAGE OF THE SUBJECT MATTER AND IS ADJUSTED AND CUSTOMIZED FOR THE SPECIFIC NEEDS OF INDIVIDUAL PARTICIPANTS AND SMALL GROUPS.

Agenda
8:45 - 9:00 Introductions and Workshop Overview
9:00 - 10:15 Planning and Developing Briefings and Presentations

A strategic approach to briefings and presentations; differences between written and oral communication; audience analysis “who am I talking to” and “what’s in it for me;” setting results and the different types of briefings and presentations; determining and crafting key messages and the “residual message” – the main point or points your listener or an audience should take away from the briefing or the presentation; structuring the briefing and/or presentation; determining content – what and how much.
10:15 - 10:30 Break
10:30 - 12:30 Individual (Homework-Based) Presentations, Structured Peer Review, Discussion and Instructor Feedback
12:30 - 13:15 Lunch
13:15 - 14:30 Delivery, Use of Language and the "Snapshot" Presentation (Oral Executive Summary)

Techniques for remembering material; using speaking notes; choosing your words and using your voice; simple and proven techniques for overcoming nervousness;  dealing with questions; a system for staying “on the message”; using plain language; being conversational; developing and using the “Snapshot”.
14:30 - 14:45 Break
14:45 - 16:15 Individual Presentations, Structured Peer Review, Discussion and Instructor Feedback
16:15 - 16:30 Wrap-up and Workshop Evaluation