The 411

September 21, 2017
8:45 a.m. to 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 (+hst)
Discounts available.

Register

This workshop is part of our
SOCIAL MEDIA PACKAGE


Meet the Instructor

Vicki Schouten

Vicki Schouten

Vicki Schouten is founder and CEO of Vinyl 21 Communications Inc., an Ottawa-based social media management and digital marketing agency that specializes in providing strategic advice on social media campaigns, website development and mobile marketing solutions to small and medium sized firms across North America.

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Testimonials

"I appreciated the focus on performance indicators and outcomes and the need to have a plan before engaging in social media."

"The instructor is so informed and responsive to all we were interested in learning. This course gave me the resources to put things into action and the rationale to understand how to approach measurement and monitoring. Both content and instructor are fabulous!"

"Awesome trainer! Vicki is an expert in the field and she keeps the group very engaged. Thank you, Vicki."

"Very hands on, lots of information, simply, clearly explained. I liked how basic concepts were repeated. Helped me remember the basics = outcome, outcome, outcome! Well done!"


G086
UNDERSTANDING SOCIAL MEDIA MONITORING, ANALYSIS & REPORTING


WHY SHOULD YOU ATTEND?

An effective social media strategy begins with understanding what your clients are talking about online and on which social media channels those conversations are taking place.

Whether your organization is new to social media or has been active in social media for some time, this course will teach you how to strategically “listen” to what your clients are saying and effectively monitor the conversation online. Strategic monitoring and “listening” will help you better manage your new or existing social media strategy.

Using free online tools that are available to most organizations, this course will show you how to set up keyword searches, identify key influencers, and examine your overall online presence. You will also learn how to use this valuable information to improve and strengthen your online presence.


WHAT WILL YOU LEARN?

Whether your organization is new to social media or has been active for quite some time, you will benefit from analyzing the online conversations taking place around you, retaining that information and applying it to your social media strategy to make you time online more valuable.


WHAT WILL YOU TAKE AWAY?


PROFESSIONAL COMPETENCIES


Agenda
8:45 - 9:00 Introductions and Workshop Overview
9:00 - 9:15 Setting the Stage: Why Monitor Social Media?
9:15 - 10:00 The Basics of Performance Measurement
10:00 - 10:30 How to Build Realistic and Measurable Outcomes
10:30 - 10:45 BREAK
10:45 - 11:15 Exercise
11:15 - 11:30 Web & Social Media Data Collection Methodologies
11:30 - 12:00 Monitoring & Measurement Tools- Website Analytics
12:00 - 1:00 LUNCH
1:00 - 1:30 Monitoring & Measurement Tools- Social Media Analytics
1:30 - 1:45 Exercise
1:45 - 2:15 Developing a Web & Social Media Analytics Plan
2:15 - 2:30 BREAK
2:30 - 3:00 Reporting Techniques
3:00 - 3:30 Exercise
3:30 - 3:45 Case Studies
3:45 - 4:00 Pulling it all Together
Review, Q&A, Evaluation