MEASURING COMMUNICATIONS PERFORMANCE AND SUCCESS (G016)
Workshops > Government > Complete List > Measuring Communications
WHY SHOULD YOU ATTEND?
Without monitoring and evaluating your communications activities, you will have no idea if your efforts are achieving the results you had anticipated!
Part of the federal government's modern management initiative is a focus on the results achieved with the resources made available and the ability to demonstrate and report performance. Results for Canadians: A Management Framework, issued by the Treasury Board of Canada in March, 2000, commits the Government of Canada to excellence in four areas: responsible spending; managing for results; values and citizen focus. More specifically the Guide for the Development of Results-based Management and Accountability Frameworks (RMAF) details expectations with respect to monitoring and evaluation with the Government of Canada. The communications function, as other areas, must be able to show the results expected and obtained from strategies, campaigns and activities. Communicators must, therefore, be able to apply a results-based approach to what they do.
WHAT WILL YOU LEARN?
- Integrating performance measurement principles and practices into the communications planning, implementation and reporting cycle
- How to create and incorporate results and performance indicators into strategic communications planning and implementation
- An understanding of the federal government's policy on and approach to Results-Based Management (RBM)
- RBM concepts, definitions and process
- How to identify and effectively use a range of simple and cost-effective monitoring and evaluation tools and techniques
Agenda Day 1 |
|
8:45– 8:50 AM |
Participant Introductions and Workshop Overview |
8:50 – 9:30 AM |
Introduction to Performance Measurement in Communications |
9:30 – 10:30 AM |
Build Realistic and Measurable Results
|
10:30 – 10:45 AM |
Break |
10:45 –
11:15 AM |
Understand Individual Change |
11:15 –
11:45 AM |
Create Effective and Easy to Manage Performance Indicators |
11:45 AM – 12:30 PM |
Exercise: Participants will develop a range of different results and corresponding performance indicators. |
12:30 – 1:30 PM |
Lunch |
1:30 – 2:30 PM |
Treasury Board’s Results-Based
Management and Accountability Framework (RMAF) |
2:30 – 2:45 PM |
Break |
2:45 – 3:30 PM |
Proven Monitoring and Evaluation Approaches
for Communicators |
3:30 – 4:15 PM |
Case Study Exercise: Participants will develop
the results, performance indicators and a monitoring and evaluation
plan for a communications strategy. Report back by small groups
and discussion period. |
| 4:15 – 4:30 PM | Wrap-up and Workshop Evaluation |
Instructor
David Kardish
David Kardish, APR, is President of the CEC and has over twenty years of experience working in all aspects of communications in Canada and the United Kingdom.
When, Where How much?
Register for a workshop
By mail
The Centre for Excellence in Communications
Suite 214,
223 Colonnade Rd South
Ottawa, Ontario,
K2E 7K3
By email
By telephone
(613) 233 2175
By fax
(613) 233 7617
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Testimonials
"This was a great introduction to the topic for those people without a lot of background in it"
"This course provided a methodical and pragmatic overview of the information that I currently need"
"The emphasis on results is critically important"