The 411

Date not set.
8:45 a.m. - 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 (+hst)
Discounts available.

Registration Closed

Meet the Instructor

Josef Jurkovic

Josef Jurkovic

Josef Jurkovic is a CEC director and founding partner. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.

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Testimonials

"This course gave me the framework I was so desperately craving to give our internal communications a more formal structure"

"I'm less sensitive now to the notion of communications as a "soft" skill"

"The handouts and references are excellent tools with which to continue learning after the course"


G034 - 1-day version
DEVELOPING AND IMPLEMENTING PLANS FOR INTERNAL COMMUNICATIONS

WHY SHOULD YOU ATTEND?

Organizations and communicators most often focus on external audiences and development of strategies to communicate effectively with them. While the communications environment and challenges may be different, the need for a strategic, planned approach to internal communications and its tools and techniques is the same. How well or poorly internal communication is undertaken affects both individual job satisfaction and achievement of organizational goals and objectives.

WHAT WILL YOU LEARN?

The workshop will focus on:

WHAT WILL YOU TAKE AWAY?

FEDERAL GOVERNMENT COMPETENCY

Agenda
8:45 - 9:00 Introductions and Workshop Overview
9:00 - 10:15 What is Internal Communications -- Definitions and Approaches
  • Effective organizational communications
  • Organizational and employee communications needs
  • Principles and challenges of effective internal communications
  • Different types, flows and applications of internal communications
Mini-Exercise: Internal communications HealthQuiz
10:30 - 10:45 Break
10:45 - 12:15 Effective Internal Communications:
Getting Started and Being Strategic
  • Guiding principles
  • Strategic communications - links between internal and external communications
  • Strategic internal communications sequence and template
  • Determining our situation and understanding the drivers
Case Study Exercise: Understanding internal communications drivers and identifying research needs
12:15 - 13:00 Lunch
13:00 - 14:30 Analyzing the Internal Communications Environment
  • Communications issues, challenges and opportunities
  • Defining and understanding the differences
  • Issues management
  • Developing the strategic approach
Case Study Exercise: Identifying strategic issues, communications challenges and developing a strategic communications approach
14:30 - 14:45 Break
14:45 - 16:15 Determining our Response:
Identifying Objectives, Results and Performance Measurement Indicators
  • Differences between goals, objectives, results and performance indicators
  • Understanding, developing and defining results
  • Importance of realistic performance indicators
  • How do we know what, why and when do we need to measure?
  • Using the right tools and techniques
  • Developing your own measurement framework
Case Study Exercise: Developing internal communications objectives, results and performance indicators
16:15 - 16:30 Wrap-up