The 411

Date not set.
8:45 a.m. - 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 (+hst)
Discounts available.

Registration Closed

Meet the Instructor

Josef Jurkovic

Josef Jurkovic

Josef Jurkovic is a CEC director and founding partner. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.

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Testimonials

"Very useful and informative - stimulated my interest in internal communications"

"The group exercises afforded the opportunity of combining others' experiences"

"Helpful in my day-to-day job"


G003
INTERNAL COMMUNICATIONS:
BEST PRACTICES

WHY SHOULD YOU ATTEND?

This workshop is designed to tune up and strengthen understanding of, and skills in, various aspects of internal communications, as well as to bring examples of best practices from various organizations.

WHAT WILL YOU LEARN?

The workshop will focus on:

WHAT WILL YOU TAKE AWAY?

FEDERAL GOVERNMENT COMPETENCY

Agenda
8:45 - 9:10 Introductions and Workshop Overview
9:10 - 10:30 What is Internal Communications?
  • The Government of Canada Communications Policy
  • Definitions, principles and linkages
  • Issues and drivers of internal communications in the public sector
  • "Impact mapping"
  • Key challenges
10:30 - 10:45 Break
10:45 - 12:15 Internal Communications Approaches
  • Addressing diverse communications needs
  • From “HR” to “change” to “crisis communications”
  • What systems do we use and when
  • ABCs of internal communications approaches
Exercise: Building an internal communications system
12:15 - 13:15 Lunch
13:15 - 14:45 Effective Internal Communications - The Public Sector's Sine Qua Non
  • What works
  • What doesn't work
  • How do we find out
  • Do's and don'ts of internal communications research, monitoring and evaluation
Exercise: Designing a cost-effective internal communications monitoring framework
14:45 - 15:00 Break
15:00 - 16:15 An Integrated Strategic Approach to Internal Communications
  • Internal communications matrix
  • Linkages to organizational strategies and business plans
  • Internal versus external communications
  • Planning, developing and implementing internal communications
Exercise: Developing an internal communications strategy for flexibility and change
16:15 - 16:45 Wrap-up and Evaluation
  • Participants will complete a short evaluation