The 411

This workshop is only available on an in-house basis. Email us for pricing and to arrange for delivery of this workshop to your team.

Meet the Instructor

Josef Jurkovic

Josef Jurkovic is a CEC director and founding partner. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.

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Testimonials

"Very useful and informative - stimulated my interest in internal communications"

"The group exercises afforded the opportunity of combining others' experiences"

"Helpful in my day-to-day job"

G003
INTERNAL COMMUNICATIONS:
BEST PRACTICES

WHY SHOULD YOU ATTEND?

This workshop is designed to tune up and strengthen understanding of, and skills in, various aspects of internal communications, as well as to bring examples of best practices from various organizations.

WHAT WILL YOU LEARN?

The workshop will focus on:

What is internal communications - principles, linkages and definitions
Key issues and drivers of internal communications
Diverse approaches to internal communications
What others do and do not and why
What works and what doesn't - sine qua non of best internal communications practices
Importance of research, monitoring and evaluation
Linkages to external communication
An integrated strategic approach to planning, developing and implementing internal communications

WHAT WILL YOU TAKE AWAY?

Workbook with checklists
Exercises and handouts

FEDERAL GOVERNMENT COMPETENCY

Engagement: Working effectively with people, organizations and partners

Agenda
8:45 - 9:10	Introductions and Workshop Overview
9:10 - 10:30	What is Internal Communications? The Government of Canada Communications Policy Definitions, principles and linkages Issues and drivers of internal communications in the public sector "Impact mapping" Key challenges
10:30 - 10:45	Break
10:45 - 12:15	Internal Communications Approaches Addressing diverse communications needs From “HR” to “change” to “crisis communications” What systems do we use and when ABCs of internal communications approaches Exercise: Building an internal communications system
12:15 - 13:15	Lunch
13:15 - 14:45	Effective Internal Communications - The Public Sector's Sine Qua Non What works What doesn't work How do we find out Do's and don'ts of internal communications research, monitoring and evaluation Exercise: Designing a cost-effective internal communications monitoring framework
14:45 - 15:00	Break
15:00 - 16:15	An Integrated Strategic Approach to Internal Communications Internal communications matrix Linkages to organizational strategies and business plans Internal versus external communications Planning, developing and implementing internal communications Exercise: Developing an internal communications strategy for flexibility and change
16:15 - 16:45	Wrap-up and Evaluation Participants will complete a short evaluation