The 411

November 6-7, 2019
8:45 a.m. - 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$1350 (+hst)
Discounts available.


Meet the Instructor

Stacey Simpson

Stacey Simpson

Stacey Simpson is a CEC associate who has worked in communications and web/social media for numerous federal government departments and other public sector organizations both as a Public Servant and a consultant for over 12 years. She has extensive knowledge in communications planning for internal and external stakeholders, social media and web design, as well as the development of print and online graphics, and marketing pieces.

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"The trainer was well prepared and a good communicator. She could easily adjust the materials to those who knew less about infographics but still keep those more adept interested in what was being presented."

"The examples of different types of infographics was very useful."

"Excellent hands-on exercises allowed us to apply what we were learning using the tools discussed in class."

"Lightbulb moments about how to identify approaches based on the info available."



We live in an over-stimulating world where data is constantly being thrown at us. Although we place a great importance on text, it is proven that images are more easily processed and retained.

With this 2-day, hands-on workshop, you will learn how to communicate using graphics and turn complex data into a visually compelling story that will engage the user and allow them to digest the information in a more meaningful way. And more importantly, create content they will want to share!




Communications professionals who understand the importance of visual content and are looking to add an extra layer to their content.


Choose a case study or topic that you can use to build your infographic. Collect data and information regarding your area of interest and think about what audience you want to reach.

Agenda: Day 1
9:00 - 9:15 Introductions and Workshop Overview
  • Participant introductions and workshop expectations
  • Instructor introduction, workshop overview and learning outcomes
9:15 - 9:45 The Fundamentals
  • What is an infographic?
  • Why does visual communication matter?
  • Samples – the good, the bad, the ugly
9:45 - 10:30 What Type of Infographic?
  • Look at common styles and best practices
  • Choosing an appropriate style
  • Converting data to images
10:30 - 10:45 BREAK
10:45 - 11:15 Telling your Story
  • Finding the core message
  • Structuring the narrative
  • Creating engaging headlines
11:15 - 12:00 Exercise:
  • Based on the information you’ve already collected and knowing your audience, develop your core message and how you want to structure your narrative. Focus on what story you want to convey and what will engage your audience.
12:00 - 12:45 LUNCH
12:45 - 1:30 Layouts and Formats
  • Charts and graphs
  • Colour theory
  • Best practices
1:30 - 2:15 The Creative Process
  • Mood boards
  • Wireframes
  • Colour and typefaces
2:15 - 2:45 Exercise:
Sketching Ideas on Paper
  • Visualize your data
  • Create a rough sketch
  • Create a wireframe
2:45 - 3:00 BREAK
3:00 - 4:00 Exercise:
Create a Mood Board
  • Set the tone of your infographic
  • Choose your colour scheme and typeface(s)
  • Find images, icons
4:00 - 4:15 Review of Day 1 / Questions and Answers

Agenda: Day 2
9:00 - 10:00 Building your Toolkit
  • Explore Free programs
  • Stock images and icons
  • Adobe Illustrator, Powerpoint
10:00 - 10:45 Exercise:
  • Gather icons and images and choose which program you will be working with
10:45 - 11:00 BREAK
11:00 - 11:45 Marketing
  • Landing page optimization
  • Infographic directories, social media, email
  • Schedule of social media posts
11:45 - 12:00 Saving and Exporting
  • Best formats
12:00 - 12:45 LUNCH
12:45 - 3:00 Exercise:
Build your Infographic Using Free Online Tools
  • Canva Infographic Maker
  • Vizualize
  • Piktochart
3:00 - 3:15 BREAK
3:00 - 3:45 Exercise:
Market your Infographic
  • Develop your marketing strategy including a schedule of tweets, and posts. Create a mock landing page and a list of sites you’ll use to create attention (social media, email, etc.).
3:45 - 4:15 Review / Questions and Answers / Wind Down / Evaluation