The 411

The 1-day version of this workshop is currently only available on an in-house basis. To participate in an open-registration session of IS 2/3 Comptencies, please
register for the 2-day workshop

Meet the Instructor

Josef Jurkovic

Josef Jurkovic

Josef Jurkovic is a CEC director and founding partner. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.

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"Knowledgeable teacher with experience"

"Vital information and amazing resources"

"Good overviews with pertinent details provided by credible people"

"I liked the tips on what I can do to improve my skills"

G056 - 1-day version


This workshop is designed specifically for communicators and others interested in competing for IS-2/3 positions and for newly appointed junior communications advisors. The one-day program offers a practical overview of the recognized IS-2/3 competencies, including the role and performance expectations of junior communications advisors. The emphasis of this highly interactive workshop is on the knowledge, skills and approaches that communicators at the IS 2-3 levels need to develop and exercise in order to succeed. The competencies profiles developed by the Communications Community Office serve as the reference for the required skills and abilities.

Workshop content reflects the stated communications competencies generally used in the federal Public Service to define job descriptions, recruit new communicators and assess performance. Designed to provide participants with immediately actionable new skills and knowledge, the workshop combines formal instruction with a generous dose of group discussion and practical exercises.


This workshop will focus on:



8:45 - 9:15 Introductions and Workshop Overview
9:15 - 10:00 Knowing and using the IS-2/3 Competencies Profile

Review of the 10 sets of required competencies using the CCO Professional Development Roadmap.

10:00 - 10:15 Break
10:15 - 10:45 Mini-exercise:

What are your greatest communications challenges?

10:45 - 11:30 Understanding the Government of Canada Communications Policy

Key principles, requirements and accountabilities. Linkages to other G of C policies, regulations and practices and to IS-2/3 competencies.

11:30 - 12:15 Building Trust

Roles, actions and behaviours of effective junior communications advisors.

12:15 - 13:00 Lunch
13:00 - 13:30 Mini Exercise

Who are your clients?

13:30 - 14:30 Strategic Communications Thinking and Planning

What is meant by "being strategic" in the context of the communications function? What knowledge and skills must I consistently demonstrate to be and be seen as strategic? What are the key elements of strategic communications planning? How do I differentiate between actions, results and outcomes? How and what to measure? Link to the IS-2/3 Competencies?

14:30 - 15:00 Group Exercise

Working in small groups, participants will develop several elements of a Communications Plan based on a specific case study scenario.

15:00 - 15:15 Break
15:15 - 15:45 Basics of Effective Writing

Art of writing well. Style, presentation and layout. Five key steps of the writing process. Helpful tips for writing media lines, press releases, reports, communications plans and briefing notes. How does this link to the IS-2/3 Competencies?

15:45 - 16:15 Group Exercise

Working in small groups, participants will prepare media lines based on a specific case study scenario.

16:15 - 16:30 Wrap-up and Evaluation

Participants will complete a short evaluation.