The 411

This workshop is only available on an in-house basis. Email us for pricing and to arrange for delivery of this workshop to your team.

Meet the Instructor

Stacey Simpson

Stacey Simpson

Stacey Simpson is a CEC associate who has worked in communications and web/social media for numerous federal government departments and other public sector organizations both as a Public Servant and a consultant for over 12 years. She has extensive knowledge in communications planning for internal and external stakeholders, social media and web design, as well as the development of print and online graphics, and marketing pieces.

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"With such a complex topic it was refreshing to get practical advice on layout and keeping it simple."

"It was great to visit websites that the students chose for discussion - it added an element of realism."

"Great informal atmosphere."

"Great facilitator! Engaging and knowledgeable about subject matter."

"Informal atmosphere, good examples, good balance of exercises and group work."



Government departments and corporations spend thousands of dollars in updating their web sites. But all of that expense and effort is for naught if few people notice. Poorly communicated web sites fail to deliver on transparency, accountability and access for all.

This powerful and content rich workshop will show you how to write web content that not only gets noticed immediately but also is understood and inspires action. Completion of the workshop and using the techniques illustrated will ensure value for dollar spent on government and corporate web sites and increase user follow-up.

Engage your audience with enticing content that exudes relevance, impact and urgency. Deliver web content that meets the rigorous demands of today's hurried, distracted and impatient audience. Writing for the increasingly popular mobile website will also be examined.

Be sure to bring samples of your existing web content, as this workshop will include an interactive critique session addressing some of the pros and cons of government and corporate sites.


This workshop is designed to improve the credibility and readability of your web site to more effectively reach your audience. In turn, your audience will be able to make informed decisions and act on the information you provide.

You will learn the following:


8:45 - 9:00
Introductions and Workshop Overview
9:00 - 9:30 Latest Online Reading Trends

In this session, participants will learn about online reading trends and the difference between writing for print versus writing for the web.

9:30 - 10:15 Writing for the Web: Common Principles

Participants will learn about the principles of Access ability, Usability, Interoperability and a User-Centric approach to web writing.

10:15 - 10:30 Break
10:30 - 11:15 Web Content Design: The User-Centric Approach

Participants will learn how to create personas based on different users and develop content based on those user-centric personas and the tasks they are trying to accomplish.

11:15 - 12:00 Core Writing Techniques

Participants will learn how to apply the use of plain language, active voice and task-oriented writing styles to the web.

12:00 - 12:45 Lunch
12:45 - 1:30 Headings and Sub-headings

Participants will learn about the different styles of headings used in web writing including the use of statements, detailed statements, teasers, questions and more. Participants will also learn how to use the inverted pyramid in their approach to web writing.

1:30 - 2:15 Paragraph Writing

Participants will learn how to write clear and concise paragraphs that the reader can quickly click, scan or scroll to get the message across.

2:15 - 2:30 Break
2:30 - 3:00 Aids for Writing for Clarity and Formatting Techniques

Participants will learn how use of examples can help a reader better understand your points. Use of lists, bullets and tables for better clarity will also be explored, along with their proper formatting techniques.

3:00 - 3:45 Review of Case Studies

Participants will explore other websites and discuss the pros and cons and ways in which the content can be improved upon based on what they learned over the course of the day.

3:45 - 4:00 Wrap-up, Q&A, Workshop Evaluation

Participants will review the day, have an opportunitiy to ask any final questions and complete a short evaluation.