The 411

February 26, 2019
8:45 a.m. - 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 (+hst)
Discounts available.

Register


Meet the Instructor

Vicki Schouten

Vicki Schouten

Vicki Schouten is founder and CEO of Vinyl 21 Communications Inc., an Ottawa-based social media management and digital marketing agency that specializes in providing strategic advice on social media campaigns, website development and mobile marketing solutions to small and medium sized firms across North America.

Read full bio


Testimonials

"With such a complex topic it was refreshing to get practical advice on layout and keeping it simple."

"It was great to visit websites that the students chose for discussion - it added an element of realism."

"Great informal atmosphere."

"Great facilitator! Engaging and knowledgeable about subject matter."

"Informal atmosphere, good examples, good balance of exercises and group work."


G048
EFFECTIVE WEB WRITING


WHY SHOULD YOU ATTEND?

Government departments and corporations spend thousands of dollars in updating their web sites. But all of that expense and effort is for naught if few people notice. Poorly communicated web sites fail to deliver on transparency, accountability and access for all.

This powerful and content rich workshop will show you how to write web content that not only gets noticed immediately but also is understood and inspires action. Completion of the workshop and using the techniques illustrated will ensure value for dollar spent on government and corporate web sites and increase user follow-up.

Engage your audience with enticing content that exudes relevance, impact and urgency. Deliver web content that meets the rigorous demands of today's hurried, distracted and impatient audience. Writing for the increasingly popular mobile website will also be examined.

Be sure to bring samples of your existing web content, as this workshop will include an interactive critique session addressing some of the pros and cons of government and corporate sites.

WHAT WILL YOU LEARN?

This workshop is designed to improve the credibility and readability of your web site to more effectively reach your audience. In turn, your audience will be able to make informed decisions and act on the information you provide.

You will learn the following:

WHAT WILL YOU TAKE AWAY?

Agenda
8:45 - 9:00
Introductions and Workshop Overview
9:00 - 9:30 Latest Online Reading Trends

In this session, participants will learn about online reading trends and the difference between writing for print versus writing for the web.

9:30 - 10:15 Writing for the Web: Common Principles

Participants will learn about the principles of Access ability, Usability, Interoperability and a User-Centric approach to web writing.

10:15 - 10:30 Break
10:30 - 11:15 Web Content Design: The User-Centric Approach

Participants will learn how to create personas based on different users and develop content based on those user-centric personas and the tasks they are trying to accomplish.

11:15 - 12:00 Core Writing Techniques

Participants will learn how to apply the use of plain language, active voice and task-oriented writing styles to the web.

12:00 - 12:45 Lunch
12:45 - 1:30 Headings and Sub-headings

Participants will learn about the different styles of headings used in web writing including the use of statements, detailed statements, teasers, questions and more. Participants will also learn how to use the inverted pyramid in their approach to web writing.

1:30 - 2:15 Paragraph Writing

Participants will learn how to write clear and concise paragraphs that the reader can quickly click, scan or scroll to get the message across.

2:15 - 2:30 Break
2:30 - 3:00 Aids for Writing for Clarity and Formatting Techniques

Participants will learn how use of examples can help a reader better understand your points. Use of lists, bullets and tables for better clarity will also be explored, along with their proper formatting techniques.

3:00 - 3:45 Review of Case Studies

Participants will explore other websites and discuss the pros and cons and ways in which the content can be improved upon based on what they learned over the course of the day.

3:45 - 4:00 Wrap-up, Q&A, Workshop Evaluation

Participants will review the day, have an opportunitiy to ask any final questions and complete a short evaluation.