The 411

Date not set.
8:45 a.m. - 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 (+hst)
Discounts available.

Registration Closed

Meet the Instructor

Josef Jurkovic

Josef Jurkovic

Josef Jurkovic is a CEC director and founding partner. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.

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A communications skills workshop for scientists, engineers, economists, IT, HR, audit & evaluation, finance, and policy advisors.


For you, as for most public servants, effective communications in the workplace is an important competency and a significant part of your day-to-day activities. Regardless of your position, your communications have an impact on your ability to get the job done, to ensure that your verbal and written messages are well crafted and understood. How you communicate influences your ability to succeed in the workplace and to establish and enhance your relationship with internal and external stakeholders. The impact of your communications is a key ingredient in getting a buy-in for your ideas and your projects and contributes significantly to achieving your business and career objectives. Effective communications make you a credible, trusted and sought after colleague and professional.


Whatever your specific area of responsibility (Human Resources, Information Technology, Program Management, Finance, Audit and Evaluation , Economic Analysis, Policy or Science) this one-day workshop will:

This will be achieved through interactive presentations, discussions, shared experience and exercises.




This practical workshop will be most profitable for mid-level and senior officers, technical experts, policy advisors and scientists (e.g. PE 4-5-6, AS 4-5-6, CS 2-3-4, IS 4-5-6, ES 3-4-5, CO 2-3-4, PM 4-5-6, FI 4-5-6, etc.), who need to be clearly understood and whose communications have a direct impact on the achievement of their business objectives.

9:00 - 9:20 Introductions and Workshop Overview
9:20 - 10:30 Understanding Effective Communications

Cognitive limits of communications. Differences between written and oral communications. Understanding our audiences. Use of language for audience capture and conversation. Technical language to technical audience/plain language to others. Using plain language without "dumbing down". Understanding messaging from our own and our audience’s perspectives. Leading off with the "key message" to interest the audience. The basic “Rule of Three”.

10:30 - 10:45 Health Break
10:45 - 11:30 Developing Effective Messaging for Presentations, Briefings and Meetings

Factors contributing to the success of our messaging. Determining the content, phrasing, number and language of messages. How to rephrase and reemphasize our messages for retention. Importance of clear language. Knowing what makes a good message. Developing and using a structured “Message Pyramid”.

11:30 - 12:30 Small Group Exercise: Developing a plain language “précis”
12:30 - 1:15 Lunch
1:15 - 2:15 Incorporating Messaging into Conversations, Briefings and Presentations

Common reasons why “presentation” go wrong. Differences between presentations, meetings, briefings and conversations. Using a systematic approach to oral presentations. Understanding “who am I talking to”, “what’s in it for me” and “what is in it for them”. Knowing what we want to achieve. The “residual message” – the main point or points your listener or an audience should take away. Identifying issues, developing a response and avoiding the trap. Remembering the “Rule of Three”.

2:15 - 3:00 Small Group Exercise: Developing Key Messages
3:00 - 3:15 Health Break
3:15 - 4:15 Communicating with Different Audiences: The Importance of Delivery

Delivering presentations of different duration and to different audiences. Techniques for remembering material; using speaking notes. Choosing your words and using your voice. Simple and proven techniques for overcoming nervousness and dealing with audience questions. A system and techniques for staying “on the message”. Strategies and tactics for dealing with diverse audiences. Dealing with difficult questions - “bridging and deflecting”; Different types of questions. What constitutes a difficult question? Diverse approaches to answers. Do’s and Don’ts of responding to questions.
Mini-exercise: Delivering a Key Message

4:15 - 4:30 Workshop Wrap-up and Evaluation