March 30, 2017
8:45 a.m. - 4:30 p.m.
CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4
Meet the Instructor
Scott Hannant is a seasoned media and communications professional. In 2010, he wrapped up a 30-year career in journalism as News Director at CTV Ottawa, one of Canada’s most successful television newsrooms.
"Loved the theoretical approach. I already took a hands-on course, but never got into a lengthy discussion on why we do something a certain way. I got my answers here."
"Practical tips and tricks for production. I feel more confident now to deal with compainies we may need to hire for video production."
CREATING VIDEO STORIES
Harnessing the Power of Video for Websites and Social Media
NOTE: Due to the nature of this workshop, a maximum of 10 participants will be accepted into any scheduled session(s).
We live in a social media universe dominated by information rich video. Videos go viral. Text does not. It is estimated that close to 80 percent of all traffic on the Internet is now video. Modern communications professionals are content creators.
The price of video equipment is dropping. It is becoming easier to use. Video is a cost effective and powerful tool for communicating internally and externally.
So, if you work in communications – or even if you don’t – you’ll likely be called upon to use video to tell audiences about your organization and what it’s doing. Your video may be aimed at colleagues or clients, traditional media or social media. You may be telling a story about a new program or product, what is going on in particular work units or featuring interesting individuals.
This practical, hands-on workshop is designed to show the basics of using video to tell stories that communicate. It includes conducting mock interviews and reporting to provide hands-on experience of different video techniques, gain familiarity with using equipment and editing.
WHAT WILL YOU LEARN?
- Identify and tell a story using words, images, and audio with content that draws in viewers
- Recognize the key elements of compelling visual stories.
- Focus on the audience – put their needs first and develop content that is audience-driven, simple and straightforward
- Interview people so they share and transmit their stories, messages and information
- Determine what video story form works best for you and/or in different circumstances – First Person Narrative; Testimonial; Event Coverage; Voice-Over; Interview
- Shoot sequences that are the chapters of any video story
- Use a basic non-linear video editing program
WHO SHOULD ATTEND?
Professionals who recognize the increasing power of video as a communications tool and who understand the need to master the essentials of visual story production.
|8:45 - 9:30||
Introductions, Workshop Overview and Video Variety
|9:30 - 10:30||
So... What's Your Story?
|10:30 - 10:45||
|10:45 - 11:15||
|11:15 - 12:00||
Creating Content Part 1
|12:00 - 12:30||
|12:30 - 14:00||
Creating Content Part 2
|14:00 - 14:15||
|14:15 - 15:15||
Focus on Messaging and Interviewing
|15:15 - 16:00||
|16:00 - 16:30||
Recap and Workshop Evaluation