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David Kardish, APR, is a founding partner and current President of the Centre for Excellence in Communications.
When, Where, How much?
June 20, 2013
CEC Training Room
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4
COMMUNICATIONS FOR RISK, ISSUES AND CRISIS MANAGEMENT (G009)
WHY SHOULD YOU ATTEND?
There will be a crisis! And suddenly the world changes - time appears to accelerate; the pressure of events and demands for action from on high intensify; media, stakeholders, key audiences and others are all calling, emailing, posting; the blogosphere is moving rumour to fact at incredible speed.
Sooner or later, as a trusted communications advisor, you will have to help manage a real life issue and/or crisis in your organization. For all involved, including you and your colleagues, it will be a frustrating, stressful, perplexing and confusing experience. You will be expected to support senior management by providing, on the spot, a full-blown communications strategy and action plan including timely, compassionate and accurate messaging, delivered through appropriate vehicles. And, just when you think that things could not get any worse, you will realize that the media, the public and even your colleagues are looking directly at you and wondering when you will make the issue or crisis go away!
Crises rarely emerge full-blown from some secret place. They incubate in the issues surrounding an organization, more specifically the unaddressed issue or issues, and these are usually known. And each presents risk. But, in the high-pressure world of government and politics, perception often trumps reality and drives people’s assessment of the risks they may face. The ill-managed risk, then, makes your task even more daunting
There is, in fact, a continuum of issue, risk and crisis that communicators and others need to understand in order to be able to respond effectively. Damage to your organization’s operational capacity and reputational capital could have been averted or at least mitigated, if only 'we had seen it coming'...
WHAT WILL YOU LEARN?
This workshop will show you how, through collaborative forward thinking and proven processes, the communications team can help manage and address issues and both prevent and address crises. The learning is structured around and focused on two key communications functions: issues management and crisis communications.
You will strengthen your knowledge and skills through presentations, discussions and simulations based on a case study covering the following:
- Understanding the Risk — Issues — Crisis Continuum;
- Understanding what issues and crises have in common and how they differ;
- Learning the importance of perception, trust, credibility, reputation and the achievement of organizational objectives;
- Appreciating and knowing how to take advantage of pro-active communications in the management, prevention and resolution of issues and crises;
- Understanding the W-5 of risk and issues management;
- Knowing your role and the role of others in your organization regarding risk and issues management and crisis communications;
- Exploring and understanding the basic principles, processes and tools that support effective risk and issues management and crisis communication;
- Reviewing the social media tools that can be successfully used for issues management and crisis communications;
- Knowing how to manage and survive a crisis on the Internet;
- Understanding the critical elements of a crisis communications strategy and action plan.
WHAT WILL YOU TAKE AWAY?
In addition to the course workbook and exercises, you will also take away useful templates, handouts and references.
FEDERAL GOVERNMENT COMPETENCIES
- Thinking Things Through: Innovating through analysis and ideas
- Engagement: Working effectively with people, organizations and partners
- Excellence: Delivering results
|8:45 - 9:15||Introductions and Workshop Overview
|9:15 - 10:00||The Basics
|10:00 - 10:15||Break|
|10:15 - 11:15||Context and Conditions Common to Issues and Crisis Communications
|11:15 - 12:15||Case Study Exercise
|12:15 - 13:00||Lunch|
|13:00 - 14:00||How to Manage a Crisis and Respond Successfully
|14:00 - 14:30||How to Survive a Crisis in Cyberspace
|14:30 - 14:45||Break|
|14:45 - 15:45||Crisis Communications Strategy and Plan
|15:45 - 16:30||Case Study Exercise
|16:30 - 16:45||Wrap-up and Evaluation