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best practices in social media (G029)

Workshops > Government > Complete List > Social Media

WHY SHOULD YOU ATTEND?

We are in the middle of a social, technological, communication and media revolution.

Social media - blogs, podcasts, Facebook, Wikis, YouTube, Flickr, del.icio.us - have given each of us the ability to connect with others who share our interests and create and exchange content with them. People have embraced these opportunities, writing, uploading, networking and viewing in unprecedented numbers. Traditional media have already felt the impact as share of audience attention has shifted from mainstream media to social media.

These changes have tremendous importance for organizations. The era of the passive audience is past. People are using social media to talk about and back to organizations. If they like their experience with you, they'll tell you. If they don't, you'll hear about that as well. In this environment, organizations and communicators must learn the new rules - the importance of long term community building, transparency, authenticity and the culture of generosity.

WHAT WILL YOU LEARN?

• The top social media and how they work
• The conventions and best practices that will help you engage with communities through social media
• How other organizations are entering this new world of social media

WHAT WILL YOU TAKE AWAY?

• Workbook with best practices tip sheets on
  • Community building
  • Social media optimization
  • Blogger relations
• List of social media thought leaders and their URLs
• List of the best social media tools and URLs where they can be found

PRE-WORKSHOP QUESTIONNAIRE

Each participant will be asked to complete a brief questionnaire in advance of the workshop. This will enable the instructor to identify the level of knowledge and the interests of the participants and to tailor the content accordingly.