The 411

June 14, 2017
8:45 a.m. - 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 $472.50* (+hst)

*Sale price cannot be combined with other discounts.

Register


Meet the Instructor

David Kardish

David Kardish

David Kardish, APR, is a founding partner and current President of the Centre for Excellence in Communications.

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Testimonials

"The intimate and informal setting allowed us to engage in practical and beneficial discussions."

"The range of examples really served to clarify the theory."

"Both content and instructor are excellent."

"Great course! I came away with tools, tips and solid material to prepare change communications."

"Subject very interesting, relevant, well broken down and clearly explained. Enjoyed interacting with participants and instructor. Lots of great info and examples."

"One of the best instructed courses I have attended. This was a very pleasant course. I loved the location and class size. Well done."


G007
COMMUNICATING CHANGE AND TRANSFORMATION


WHY SHOULD YOU ATTEND?

Change has become a constant in most working environments. Organizations, whether in the public, private or voluntary sectors, increasingly find themselves in continuing states of complex change. The need to effectively and quickly communicate about change has, for many communications professionals, become a regular part of their organizational responsibilities. However, busy communicators may not be aware of the range of tools now available to inform key internal and external clients, stakeholders and audiences about change.

Communicating Change and Transformation has been designed to provide communications professionals with the tools, techniques and approaches necessary to articulate, build and sustain support for all manner of internal and external organizational change.

WHAT WILL YOU LEARN?

Participants will learn about:

WHAT WILL YOU TAKE AWAY?

Agenda
8:45 - 9:00 Participant Introductions and Workshop Overview
9:00 - 9:45 Defining the Concept of Change
  • Participants will discuss the basic change concepts including the typical types of change found in the public, private and voluntary sectors.
9:45 - 10:30 The Pathology of Change
  • During this session, participants will explore the psychological processes individuals pass through during change as well as why some individuals resist change and what can be done to effectively manage and support both the passive and active resisters.
10:30 - 10:45 HEALTH BREAK
10:45 - 11:30 Exercise
  • Working in small groups, participants will identify and describe the nature of the barriers/challenges that their change communications must address.
11:30 - 12:15 How to Build a Change Communications Strategy
  • Participants will discuss and share information about the critical steps required to develop and implement an outcomes-based change communications strategy and implementation plan.
12:15 - 1:15 LUNCH
1:15 - 2:00 On Being a Change Communications Strategist
  • Participants will discuss the advice and guidance that they will need to provided to organizational leaders on strategic change communications
  • Participants will also discuss the range of efforts required to ensure that internal and external clients, stakeholders and audiences are change-ready.
2:00 - 2:15 HEALTH BREAK
2:15 - 3:00 Exercise
  • Working in small groups, participants will build specific change communications strategies designed to overcome the barriers/issues identified during the previous exercise session.
3:00 - 3:45 Tactics: Communicate Relentlessly
  • Participants will review a number of tried and tested communications approaches used in change communications including: face-to-face communications, small group meetings, storytelling, special events, print and electronic communications and more.
3:45 - 4:00 Re-cap and Evaluation