The 411

February 16-17, 2022
9:00 a.m. - 12:30 p.m.


$695 (+hst)
Discounts available.


Meet the Instructor

David Kardish

David Kardish

Mr. Kardish has over thirty years of experience working in all aspects of planning and communications in Canada and the United Kingdom. He has consulted to federal government departments, non-governmental organizations and private sector companies. Mr. Kardish has worked as a strategic planner, communications practitioner, evaluator, lobbyist, social marketer, and is a skilled adult educator, trainer and facilitator.

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"The intimate and informal setting allowed us to engage in practical and beneficial discussions."

"The range of examples really served to clarify the theory."

"Both content and instructor are excellent."

"Great course! I came away with tools, tips and solid material to prepare change communications."

"Subject very interesting, relevant, well broken down and clearly explained. Enjoyed interacting with participants and instructor. Lots of great info and examples."

"One of the best instructed courses I have attended. This was a very pleasant course. I loved the location and class size. Well done."

"I really enjoyed the presenter and his many examples. He really knows what he's talking about and it showed!"

"A concise, comprehensive overview of everything that must be kept in mind when asked to contribute to a change management exercise."


NOTE: The workshop content described below will be delivered through ZOOM ONLINE on two consecutive half-day sessions. Agendas and other relevant workshop documentation will be sent to you by the workshop instructor at least three days prior to the date of the first session.


Change has become a constant in most working environments. Organizations, whether in the public, private or voluntary sectors, increasingly find themselves in continuing states of complex change. The need to effectively and quickly communicate about change has, for many communications professionals, become a regular part of their organizational responsibilities. However, busy communicators may not be aware of the range of tools now available to inform key internal and external clients, stakeholders and audiences about change.

Communicating Change and Transformation has been designed to provide communications professionals with the tools, techniques and approaches necessary to articulate, build and sustain support for all manner of internal and external organizational change.


Participants will learn about:


8:45 - 9:00 Participant Introductions and Workshop Overview
9:00 - 9:45 Defining the Concept of Change
  • Participants will discuss the basic change concepts including the typical types of change found in the public, private and voluntary sectors.
9:45 - 10:30 The Pathology of Change
  • During this session, participants will explore the psychological processes individuals pass through during change as well as why some individuals resist change and what can be done to effectively manage and support both the passive and active resisters.
10:30 - 10:45 HEALTH BREAK
10:45 - 11:30 Exercise
  • Working in small groups, participants will identify and describe the nature of the barriers/challenges that their change communications must address.
11:30 - 12:15 How to Build a Change Communications Strategy
  • Participants will discuss and share information about the critical steps required to develop and implement an outcomes-based change communications strategy and implementation plan.
12:15 - 1:15 LUNCH
1:15 - 2:00 On Being a Change Communications Strategist
  • Participants will discuss the advice and guidance that they will need to provided to organizational leaders on strategic change communications
  • Participants will also discuss the range of efforts required to ensure that internal and external clients, stakeholders and audiences are change-ready.
2:00 - 2:15 HEALTH BREAK
2:15 - 3:00 Exercise
  • Working in small groups, participants will build specific change communications strategies designed to overcome the barriers/issues identified during the previous exercise session.
3:00 - 3:45 Tactics: Communicate Relentlessly
  • Participants will review a number of tried and tested communications approaches used in change communications including: face-to-face communications, small group meetings, storytelling, special events, print and electronic communications and more.
3:45 - 4:00 Re-cap and Evaluation