Meet the Instructor
Josef Jurkovic
Josef Jurkovic is a founder and managing director of the CEC. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.
G085
COMMUNITCATING SCIENCE
This course is intended to build the capacity of government scientists, program managers, communicators and policymakers in science portfolios, to communicate scientific concepts and findings, and the potential impact of science, to diverse Canadian and international audiences. The course helps build the skills needed to bring science to bear in important public policy arenas, including both best practices and potential pitfalls to avoid. The two-day program is grounded in principles of adult learning and employs a mix of case-study presentations and group work.
WHO SHOULD ATTEND?
- Scientists working in policy environments, including government departments and agencies, granting councils, not-for-profit agencies and think tanks
- Subject matter experts who may have to comment publicly on science-related topics
- Managers with responsibility for departmental science portfolios
- Communicators working to interpret scientific results and activities and to develop and disseminate science-based communication materials
- Scientists working in management roles
- Spokespersons in science-based organizations
WHY SHOULD YOU ATTEND?
- To improve skills for communicating the potential impact of science in ways that are compelling and persuasive to lay audiences;
- To develop an enhanced ability of to recognize windows of opportunity for use of scientific findings;
- To better avoid common pitfalls in communicating science
- To build the skills necessary to communicate science effectively in public policy environments.
WHAT WILL YOU TAKE AWAY?
- Participant workbook, references, bibliography and tip sheets.
FEDERAL GOVERNMENT COMPETENCIES
- Thinking Things Through: Innovating through analysis and ideas
- Engagement: Working effectively with people, organizations, partners
| Agenda Day 1 | |
|---|---|
| 8:45 - 10:15 | Introductions and Workshop Overview
|
| 10:15 - 10:30 | Break |
| 10:30 - 12:00 | Science and the Written Word
|
| 12:00 - 13:00 | Lunch |
| 13:00 - 14:30 | Science and the Spoken Word
|
| 14:30 - 14:45 | Break |
| 14:45 - 16:30 | Case Study: Science and Public Policy Debates
|
| Agenda Day 2 | |
| 8:45 - 9:30 | Recap of Day 1: Key Messages |
| 9:30 - 10:30 | Recognizing “windows of opportunity”
|
| 10:30 - 10:45 | Break |
| 10:45 - 12:30 | Case Study: Communicating Science in a Crisis
|
| 12:30 - 13:30 | Lunch |
| 13:30 - 15:00 | Best Practices in Organizational Communication of Research
|
| 15:00 - 15:15 | Break |
| 15:15 - 16:00 | Round Table Discussion
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| 16:00 - 16:30 | Wrap-up and Workshop Evaluation
|